Life, 1911-03-16 · page 43 of 44
Life — March 16, 1911 — page 43: what you’re looking at
What you’re looking at
This page combines two distinct elements: **advertising and satirical cartoon**. The **top half** features advertisements for G&J Tires (Indianapolis) and Fisk Rubber Company's removable rim technology—both competing tire manufacturers using early 1900s marketing claims about durability and quality. The **bottom cartoon** shows a well-dressed gentleman and woman viewing classical statuary at the Louvre museum in Paris. The woman wears a low-necked dress; the man remarks he's "supposed that is one of them low necked Paris gowns I've heard so much about." **The satire**: The joke plays on American prudishness about European fashion. The man confuses the *statue's* exposed shoulders with actual Parisian women's clothing styles, suggesting American tourists had exaggerated ideas about risqué European dress codes. It mocks both American naïveté and moral anxiety about continental fashion. The page is typical of Life's era: mixing commercial advertising with genteel social humor targeting educated, middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Usual Quality, Service and Satisfaction in 5 4 ~: : BRANCHES Write for ‘ e INALL PRICE LIST, f i Fw: *, LARGE CITIES log his by per, ese — —_—_—— — ost Rn y ANNNNNNNNNNNNNSSNNNNDNNNNANHNNBNAW NHN H HNN HH : Z gg. 3 vil Z m= , % : Removable Rim / or y emovable Rim ver Z The Fisk Removable Rim is the Rim 3 fA which during three years’ service, with % a % thousands in practical use, has demon- 3 % strated our right to solicit your 1911 to A equipment g is % We do not ask you to “try out” anex- % g periment—something with which it is 3 % impossible to prove conditions after six A iby bi months or a year of wear. Z If % The Fisk Rim is Always Quick—Always % si % Safe—Always Satisfactory It never $ ely FA sticks nor binds; has no short staybolts, 3 % no excessive weight, and requires no g % special tools. Z 5 It is The Rim from which the tire can- Z not blow off and the one equipment % ke g which reduces inner tube expense. % 1b- PA Investigateand Compare. Send on- A for. Removable Rim Booklet 5 ou 4 , Z y - THE FISK RUBBER COMPANY % ee goer Department S Chicopee Falls, Mass. “WELL, 1 SUPPOSE THAT 18 ONE OF THEM LOW NECKED J Section of Fisk Removable Rien 2 Direct Factory Branches % YARIS GOWNS I'VE HEARD SO MUCH ABOUT.” AXSSSSSSSSSSSSSS SSS SERENNNNENKENEKAKRKNNKNNS THE WILLIAMS PRINTING COMPANY NEW YORK comicbooks.com