Life — March 2, 1911 — page 37: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

HISEES SS ee This is the Verdict. on No-Rim-Cut Tires After selling half a million Goodyear No-Rim-Cut tires, these are the facts as we find them: Last year our tire sales trebled—jumped to $8,500,- oo. Yet No-Rim-Cut tires, during most of the year, cost one-fifth more than standard Clincher tires. This year, sixty-four leading motor car makers have contracted for Goodyear No-Rim-Cut tires. At the big Automobile Shows held this year, up to How They Cut Tire Bills in Two Rim- Cutting Impossible It is utterly impossible to rim-cut a Goodyear No-Rim-Cut tire. We have ion to users. We have jated in a hundred tests —as far as twenty miles. In all this ex- has never been a single -cutting. And there never All this worry and expense is ended forever when you adopt Goodyear No- Rin-Cut tires. Let us explain. Here is the clincher tire as we and The picture shows how re fitted in any standard detachable tires. Also in rims, In using these tires the removable rim anges mu: ned to hook inward ure—to grasp hold tire. These tires are because they hook That is how the tires tire is deflated, note how at in flange digs into the tire asing—forced by the whole weight on be Wheel. That is what causes rim- on me when the tire is but partly roils ase of 4 puncture, the tire The 126 Braided Wires Here is a Goodyear No-Rim-Cut tire fitted in the same standard universal rim. This tire has no hooks on the base. It does not need to be hooked into the rim flange. So the removable rim flanges are turned to hook outward, The rounded edge comes next to the tire, and rim- cutting is utterly out of the question. The hooks were used because no man knew how to make an unstretchable tire base practical and safe. To prevent the tire from Stretching over the rim we had to hook it into the flanges. We get rid of this need by vulcanizing into the tire base 126 braided piano wires —63 on each side. ‘This makes the tire base unstretchable. Nothing can force the tire off the rim. But, when you un- lock and remove the rim flange, the tire comes off in an instant, There is no prying out as with clincher tires, where the hooks “freeze” into the flanges. this writing, more pneumatic-tired cafs were equipped with Goodyears than with any other make. Among Goodyear customers, No-Rim-Cut tires out- sell our Clincher tires almost price is equal. x to one, now that the All of which shows that men who know are demand- ing No-Rim-Cut tires. ending. When the tire is inflated these braided wires contract. The tire is then held to the rim by a pressure of 134 pounds to the inch, It is so secure that no tire bolts are needed—none are used. We Control It ‘These many braided wires, which con- tract under air pressure, form the only practical way to make an unstretchable tire base. And we control this feature by patent. Many other methods have been tried and discarded, This one alone has made the hookless tire practicable. We recommend the clincher tire—as do others—where the braided wire base can't be used. But these braided wires perfectly solve the problem. They make the hooked tire unnecessary. They make nm-cutting avoidable. They are bring- ing a tremendous tide of demand to Good- year No-Rim-Cut tires. . Here is another grea. saving which this construction makes possible. No-Rim-Cut Tires With or Without Non-Skid Tread The day of the Clincher is The No-Rim-Cut tire begins to flare outward right from the base of the rim. Note the picture. It is not contracted by the hook-shaped flange. This enables us to give you a tire 10 per cent. wider than rated size, and yet perfectly fit the rim. And we give you this extra without extra cost. That means one-tenth more air—1o per cent: greater carrying capacity. It means, on the average, 25 per cent. ad- ditional mileage. The Reason is This Motor car makers adapt their tire sizes to the expected load. That means the weight of the car as they sell it and the weight of the passengers at 150 pounds each, In these days of close prices few motor car makers can afford to allow much margin. But most owners add extras—a top, glass front, gas tank, gas lamps, extra etc.’ And passengers sometimes weigh more than 150 pounds. As a re- sult, the tires are overloaded beyond the clastic limit. The result is a blowout, often while the tire is new. And the motor car owner, not knowing the facts, usually blames the tire. To blame, we give you the 10 per cent. extra size, which the No-Rim-Cut style allows. And we give it without extra charge. ‘This oversize on the average udds 25 per cent, to the tire mileage. The No-Rim- Cut feature saves another 25 per cent, I Is scfe to say that these two featur gether cut tire bills in two on the average ‘They cost nothing extra. You get them both by simply insisting on Goodyear No- Rim-Cut tires, Our tire book tells how Goodyear tires have been gradually perfected through 12 years of ceaseless experimenting. It tells a hundred facts which motor car owners should know. Ask us to send it to you. ake care of these extras, and avoid this The Goodyear Tire & Rubber Co., Wayne Street, Akron, Ohio Branches and Agencies in All the Principal Cities (ee) We Make All Sorts of Rubber Tires Canadian Factory—Bowmanville, Ontario. Main Canadian Office—Toronto, Ontario comicbooks.com