Life, 1911-03-02 · page 2 of 52
Life — March 2, 1911 — page 2: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not satire or political commentary. It's a full-page advertisement for Armour and Company's toilet products (soaps and powders), published in *Life* magazine. The page uses decorative floral borders and ornamental typography typical of early 20th-century advertising. The headline claims Armour's toilet articles "lead the world," and the body text describes their manufacturing process—how they source rare essences and employ chemists to perfect formulations. Three specific products are advertised: Sylvan Soap, Supertar shampoo, and Sylvan Toilet Talcum Powder, each with descriptive text emphasizing quality and effectiveness. There is **no political cartoon or satire** present. This is straightforward commercial advertising using the prestige and authority of *Life* magazine's platform.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Eatered at the Post Office at New Y. Class Mail THE ARMOUR TOILET ARTICLES LEAD THE WORLD Sylvan Soap tepresents the perfection of modern toilet-soap production. Itis scientifically prepared and chemically pure. Itcleanses perfectly, yet with so gentle a touch that the most tender skin is soothed, And it leaves the skin softened, vitalized—glowing with the bloom of health, Delicate, distinctive perfumes lend to Sylvan the last touch of desirability. You can choose from six of these— heliotrope, carnation, violet, lilac, san- dalwood and rose, Yet, though the most dainty woman could demand no more, the price is but 10 cents the cake at your dealer's. Supertar has been aptly termed “The best friend of the hair.”” For a Supertar shampoo stimulates, while thoroughly cleansing the scalp. It is a foe to dandruff and similar affec- tions which destroy the hair. And it seaves the hair soft, flufly, lustrous, “tive” Supertar lathers instantly—rich and snowy white—in hard or soft water. And it affords an ideal massage for the scalp. Pressed, thoroughly seasoned and free from excess moisture, it long outlasts ordinary shampoo soaps, of which a large part wastes away with each day's use. Let your hair have the delight of a perfect Supertar shampoo. UNNY France’s flower-culturist gathers his lilies, the Oriental native plucks ylang-ylang, a thousand men in a thousand corners of the world garner the rarest and best of their flowers, and so they take the first step that leads to the perfect toilet products of the Armour laboratories, For it is the marvelous Armour organization that makes this perfection possible. A large corps of chemists—each an expert—spend all their time in research work here. They take these rare essences, test them, adapt them, combine them, ever seeking new ideas. No time, no skill, no expense is spared in the constant striving for perfection. And, though the popular favor of Armour Toilet Articles attests the appreciation of the discriminating public, we alone are never satisfied. Each new success is but a spur to further effort. Transparosa is a clear, transparent soap, every glint of light in whose amber depths sends back a message of purity to the skin. It is perfumed with a wonderfully delicate, yet lasting ati which it took thousands of t P Sylvan Toilet Talcum Powder is of exceptional high quality, and light as thistledown, It is borated and antiseptic and most beneficial in cases of chafed, irritated skin, sunburn, prickly heat or chapped hands. It affords a delightful aftermath to a shave or a bath, and is invisible on appl No other powder has ever ap; in delicacy of fra- There are iolet, carnat = liotrope and sandal- wood, Try cne, or, better still, try all of these articles. Each is its own best advocate. content to abide by your judgment. ARMOUR ¢x* COMPANY dealers everywhere can supply you. Made by Department of Toilet Soaps Chicago And we are All good Th pre: int hen comicbooks.com