Life — March 2, 1911 — page 12: what you’re looking at

What you’re looking at

# Analysis of Life Magazine, March 2, 1911 This page contains editorial text discussing postal rate increases and magazine economics, rather than a political cartoon. The small illustration shows a figure at a desk, likely representing a postal administrator or magazine editor dealing with business matters. The text argues that magazines should absorb postal rate increases themselves rather than pass costs to readers or reduce quality. It criticizes claims that a "plot" exists to destroy magazines, while defending the Post Office and Mr. Hitchcock's postal administration. The editorial advocates for fair postal policy without government subsidy, asserting that profitable magazines can manage rate increases independently. The cartoon appears to illustrate the administrative burden these postal debates created for magazine publishers and postal officials.