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Life, 1911-02-23 · page 5 of 44

Life — February 23, 1911 — page 5: what you’re looking at

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Life — February 23, 1911 — page 5: Life, 1911-02-23

What you’re looking at

This page is primarily **advertising**, not political satire. The main content features three ads: 1. **Murray & Lanman's Florida Water** – a perfume/toilet water product 2. **The Howard Watch** – the dominant advertisement showing two men (a conductor and passenger) comparing timepieces, emphasizing the watch's reliability and affordability 3. **Salto-Nuts** – a snack food 4. **Saturday Evening Post** – recruiting traveling salesmen The smaller anecdotes ("The Careful Shopper," "Prehistoric") are brief humor pieces common to Life magazine, not political commentary. The **Howard Watch ad's central joke**: a prosperous-looking passenger is embarrassed to compare his cheap watch with a conductor's, fearing inferiority. The pitch reassures buyers that Howard watches are reliable and affordable—quality doesn't require shame. This reflects early 20th-century consumer anxiety about social status through purchased goods.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

% FLORIDA J WATER “The Universal Perfume” Without exception the best and most popular Toilet Water in use. N the Bath it is cooling iving; on the Handkerchief and for general Toilet use it is delightful ; after Shaving itis simply the very best thing to use. ASK YOUR DRUGGIST FOR IT ACCEPT NO SUBSTITUTE! Sample mailed on receipt of six cents, to defray mailing charges. Lanman & Kemp, 135 Water Street, New York Proprietors and Sole Manufacturers The Careful Shopper A fashionably dressed young woman entered the post-office in a large Western city, hesitated a moment, and stepped up to the stamp window. The clerk looked up expectantly and she asked, “Do you sell stamps here?” The clerk politely answered, “ Yes. “I would like to sce some, please,” was the unusual request. The clerk dazedly handed out a large sheet of the two-cent variety, which the young woman carefully examined. Point- ing to one near the center, she said: “Twill take this one, please.” —Everybody’s Magazine. Prehistoric ? “Ob, yes,” Mrs. Smith told us, “ my husband is an enthusiastic archxologist. And I never knew it till yesterday. I nd in his desk some queer-looking Uckets with the inscription, ‘ Mudhorse, 810 1’ And when I asked him what they were, he explained to me that they will experience OU: SALTO-NUTS something “dif- eet ben yea send $1.25 LB. MIXED b home prepared “Hatchan Appetite” Describesin full. Write for it. Broadway at 30th Street, N. Y. City The Howard Watch ometimes you see a pros- perous looking passenger inquire the time, and you wonder why he does not take out his own watch to compare with the conductor’s. It is not that he has no watch— but because he is ashamed of the time he is carrying. He has no confidence that it is anywhere near correct and he tries to save his dignity by not making a comparison. What do you think of the type of man who will carry a cheap and un- certain timepiece because it doesn’t have to be seen? Itis quite different with the HOWARD owner. He is ready to match time with all comers. The HowarD is the closest rating watch in the world—and worth all it costs to any man of accurate habit and orderly mind. ‘A Howarp Watch is always worth what youpayforit. ‘The price of each watch—from the 17-jewel (double roller) in a Boss or Cres- cent gold-filled case at $40to the 23-jewel in a 14-k solid gold case at $150—is fixed at the factory and a printed ticket attached. Not every jeweler can sell you a HOWARD Watch. Find the HOWARD jeweler in our town and talk to him, Hi op us a postal card. Dept Fe and the First American Watch’ boy should read. ‘a good man to know, d we will send you “The Story of Edward Howard an inspiring chapter of history that every man and E. HOWARD WATCH WORKS, Boston, Mass. were relics of a lost race. Isn't it inter- esting? "—Boston Traveler. $2351.00 in Seven Months Is the amount one of our traveling representatives earned by appointing exclusive agents to sell THE SATURDAY EVENING POST. Other men earning almost as much. MORE SALESMEN ARE WANTED To appoint exclusive agents in towns of 3000 and less. Thousands of towns are still open. ch ill net you a commission of 507% to 75%. Side-line or full time. Not a cent of expe ach town you o you. Ex- clusive territory, No equipment to carry—not more than a pocketful at most. If you are a salesman and want some ideal side-line work or if you want to give your whole time to the work drop usa line. Address Box K. Y. Circulation Department, The Saturday Evening Post, Philadelphia. 381 Miss Butterfly (just out): KIND SIR, CAN YOU TRLL ME IF I'M WEARING THE SEASON'S FASIIONABLE COLORS comicbooks.com