Life, 1911-02-23 · page 44 of 44
Life — February 23, 1911 — page 44: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content**—it's a straightforward **advertisement page** from Life magazine for Williams' grooming products (shaving stick, shaving powder, and Jersey Cream toilet soap). The page uses early 20th-century marketing rhetoric emphasizing "efficiency" and daily necessity. The ad argues that since men shave every day (unlike monthly or yearly tasks), they deserve superior shaving products that won't irritate skin. The soap is pitched to professionals—physicians, dentists, nurses—who wash hands frequently and need gentle cleansing. The "special offer" at bottom promotes sample packages at bargain prices (4-16 cents in stamps). There is no satire, political commentary, or caricature here. This represents typical period advertising that appealed to male grooming concerns and professional cleanliness standards of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Note the convenient, sanitary hinged-cover boxes. "The kind that won't smart or dry on the face” The operations you perform every day are the important ones. You can stand a little annoyance, or a little delay, or alittle trouble about something you have to do only once a month or once a year, but you shave every day. Therefore, you demand a shaving soap which gives most quickly a softening, soothing, emollient lather, which makes it possible to remove the beard quickly, and leaves the face in the best condition afterwards. The highest shaving ‘efficiency” is found in Williams’ Shaving Stick and in Williams’ Shaving Powder. -, nit ia Tilligmns ia AES, Ovam Tee Soa e) wun Jersey Cream == Physicians, dentists, nurses and others who are obliged to wash their hands many times during the day, find that nothing keeps them so soft and smooth and in such a healthy condition as Jersey Cream Soap. Its creamy lather is at once cleansing, soothing and antiseptic. Have you ever tried Jersey Cream Soap at this season of the year for chapped hands and rough, SPECIAL OFFER A miniature sample package of either Williams’ Tale Powder, Shaving Stick, Shaving Powder, Jersey Cream Toilet Soapor Den- ialactic Tooth Powder, mailed for 4 cents in stamps. _Alll five articles in neat combination dry, irritated skin? It will delight and surprise you. package for 16 cents in stamps Address THE J. B. WILLIAMS COMPANY, Dept. A. Glastonbury. Conn, a comicbooks.com