Life, 1911-02-23 · page 41 of 44
Life — February 23, 1911 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising and book listings**, not political satire or comics. The main content is a **Kodak trademark protection notice** warning consumers against counterfeit goods. Eastman Kodak Company cautions that "Kodak" is their registered trademark and cannot be legally applied to non-Kodak products. The warning targets unscrupulous dealers attempting to sell inferior cameras or film under the Kodak name to exploit the brand's reputation. The slogan "If it isn't an Eastman, it isn't a Kodak" reinforces brand authenticity. The left side contains advertisements for **Cascade Pure Whisky** and **Boston Garters** (men's suspenders), both featuring period illustrations. Below are book listings from Boston and Chicago publishers, typical of Life's content of that era. The page reflects early 20th-century concerns about trademark protection and consumer fraud—companies needed to actively defend their brands against counterfeiters.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
i REIEE io 66 99 CASCADE KODAK PURE . Soyer. Js our Registered and common- Otc alla | law Trade-Mark and cannot be i (a rightfully applied except to goods of our manufacture. If a dealer tries to sell you a camera or films, or other goods not of our manufacture, under the Kodak name, you can be sure that he has an inferior article that he is trying to market on the Kodak reputation. If it isn’t an Eastman, it isn’t a Kodak. EASTMAN KODAK COMPANY, ROCHESTER, N. Y., The Kodak City. The Latest Books The Calendared Isles, by Harrison J. Holt. (Richard G. Badger, Boston, Mass. $1.50.) Forget-Me-Nots, by Cornelia R. Me- Falls. (R. G. Badger, Boston, Mass. $1.50.) Poems by Fannie S. Talbot. (R. G Badger, Boston, Mass. $1.00.) Confessions of Boyhood, by John Al- bee. (R. G. Badger, Boston, Mass.) The Evolution of Property, by Paul Lafarge. (Charles H. Kerr & Co., Chi- cago, Ill. go cents) Education in Sexual Physiology and Hygiene. (Robert Clarke Company, Cin- cinnati, Ohio. $1.00.) Parliamentary Law, by Nanette B. Paul, LL.B. (The Century Company. 75 cents.) The Silver Thread and Other Folk Plays for Young People, by Constance D'Arcy Mackay. (Henry Holt & Co. $1.10 net.) The Japanese Letters of Lafcadio Hearn, by Elizabeth Bisland. . (Hough- ton Mifflin Company. $3.00 net.) {ABBOTTS BITIERS Be comicbooks.com