Life — February 23, 1911 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a political cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine. The page advertises the **Locomobile**, a luxury car manufactured by The Locomobile Company of America. The image shows two passengers in an open-air "Baby Tonneau" model posed beside a scenic lake with trees reflected in the water. The ad emphasizes technical features: high-tension ignition, shaft drive, four speeds, four-door bodies, and demountable rims. Pricing information for different cylinder models (30 Four-Cylinder, 48 Six-Cylinder) is listed, with prices including tops and rims. This represents early 1910s automotive marketing, targeting wealthy consumers interested in modern mechanical innovations and leisurely motoring experiences.