Life — February 23, 1911 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

1 T have r. jaughtah $s good- id dat’s an Life he One Advanced Car at the National Automobile Show All the 1911 models of the leading automobile manufacturers were hibited in New York at the Madison Square Garden show. It is notable that, with one exception, the cars shown are prac- fically the same as those displayed by the same makers last year and by some even two years ago. There has been little advancement or improvement in that time in wtomobile construction or design. The one exception and the one advanced car for 1911 is the UDSON “33. It is so startlingly simple, so surprisingly generous in quality, size, beauty and value at its price, that it was the sensation of the show and fs the most talked about car of the year. Warning to all Interested in the “33” Only a limited number of HUDSON “33's” can be manufactured by June 1. .Thousands have already placed and secured their orders by de- posits. Dealers want more cars. Their allotments cannot be increased. Some will have to accept fewer cars than they will want. All individuals who will want HUDSON “33's” cannot be sup- plied. Orders that are delayed will have to go unfilled. All makers will experience a greater demand for cars in May and June than they can meet. The six leading makers of moderate priced cars have been rushed for deliveries for the past two months. There has not been a time since the first HUDSON “33” was shipped that we have not been ‘weeks behind the demand. Such is the reward paid the one advanced car of the year. R The first day dealers exhibited the HUDSON “33” in all the Do not look upon this claim as advertising bombast. You can >” ious cities where it is sold, orders for 687 cars from individuals easily verify all that is said by examining the HUDSON “33.” You Fs xe received. can see the car in amos any section. Go look at it. That will entail Three-cuse i , ‘i no expense or obligation. — Le ee eee torre Seam enouene If it meets with your idea of what a car should be and you con- nd can Before a single model was shown, dealers had contracted for our glude ae is une Delle ¢ wartt order at once. Specify when you will ly by patire years prodact: They had full confidence is) 2 car they had pant {deliver yon Mele y may mean csapedamcnt 6b Pever seen because they knew that Howard E. Coffin, its designer, * ae, LIFE. oe of fot Jamously succesatul: makes of actomoblcs aS ae Car. ante failed to produce the most advanced type of car of its time. ere- ‘on: ‘onneau—. lore they staked their business future and hundreds of thousands of y $ ure ollars upon their confidence in the HUDSON “33.” Torpedo—$1350 The soundness of their judgment and confidence was demon- ; - 7 1, ready trated at the National ‘Automobile Show, where a close comparison Eaulpment includes three oil lamps, iT? head lights, generator, t » etc. $5 fo all other leading cars was made at first hand by leading automobile tools, etc. An extra equipment including Strathmore Mohair jon (0 gineers and thousands of automobile owners. The wonderful value top, Prest-O- Lite Fe, tank, Bosch Duplex ignition system, with ie ll the HUDSON “33” is also conclusively shown in the daily per- fous Bosch high-tension Magneto $150. formance of the car in the hands of hundreds in every section, to Write for details, but go see the HUDSON “33” at any HUD- thom deliveries have already been made. SON dealer's. See the Triangle on the Radiator. wat HUDSON MOTOR CAR COMPANY $6.04 5072 Jefferson Avenue, DETROIT, MICHIGAN comicbooks.com