Life — February 16, 1911 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

What Is the Imaginary Life? (Concluded from page 336) fed. You don't even know what you want until you see it in the advertising columns of the Mental Life. You arc conscious of some vague longing. The man who can fill this longing is prob- ably one of our leading imaginary ad- vertisers. You sce his ad., send along the necessary mental cash and your vi- bratory void will be promptly filled. Second—Our correspondent, in his second question, betrays the natural im- patience of the American temperament. Our only reply is: Wait and see. Third—Our correspondent assumes that anyone who starts out to lead the Mental Life, springs “full-fledged into full power. This is a great mistake, a common mistake, we may say, with most of our new subscribers. He, and others like him, should understand that the capacity to enjoy the Mental Life only comes through a long appren- ticeship. Recently, for example, both Mr. Rockefeller and Mr. Carnegie con- tributed ten physical millions each to certain movements. Now they are the subscribers to the Mental Life, and this little physical act was done to celebrate their entrance to the first harmonic plane; yet they don’t know this yet, because they have not entered into a full consciousness. If they did know it, they would be aware that they borrowed ten millions apiece from us in mental cash to carry them along; while rich in physical cash, they are poor in the mental article, and each of their sub- liminal selves applied for a loan, which we cheerfully granted. We mention this incident in order to set our corre- spondent right. When you start on the Mental Life, when your subliminal self is not yet united with your physical consciousness, oftentimes you need help. We are willing to ‘urnish this help to Simplicity Safety ‘Steere The Only Adjustable Razor Gillette ss The STANDARD of SAFETY, EASE ara COMFORT ‘THE GILLETTE embodies the spirit of perfect mechanical construction— SIMPLICITY, and in its exclusive features of Absolute Safety, Rigidity, Durability and Adjustment it has no rival. By simply turning the screw handle, the blade is automatically adjusted to suit the toughness of any beard or the tenderness of any skin. GILLETTE BLADES are made from the finest steel by special processes. Flexible, with mirzor-like finish. Rust- proof and antiseptic, The keenest and hardest edge ever produced. Packet of 6 blades (12 cutting edges) 50c; 12 blades (24 cutting edges) in nickel plated case, $1.00. The GILLETTE Lasts a Lifetime. Ask your dealer to show you the Gillette Line GILLETTE SALES COMPANY sox su%ori Sst ‘ork, Times Building: i} Siar Se tase dex NO STROPBING ~ NO HONING “Less than a Drop Suffices’’ The tiniest ato f gy Die Kiger fasta pie: duces the most delight- fragrance imaginable is the masterpiece of Kerkoff of Paris, Always have Djer- Kiss on your deeming table Extract, Sachet, Face and Talcum Powder At all dealers, Send 6c. for Sample of Extract. Aired H. Senith Co., 44 Weat 33d Se.. N.Y. 63 su Sis teal: te Seley Fass. Lid., London; Eastera Of See!’ Shanghai, China. Factories: Boston Montreal Lexester aris KNOWN THE tO came Ming CG Lille " Uf'it's.a safety razor—it's a Gillette” . $5: ” Everywhere | Re desirable parties. We lend you mental cash—which is nothing but power—un- til you can gather vibrations enough to pay it back. Nothing is more simple when you come to grasp the full meaning. Meanwhile, we call attention to the fact, that on account of our increased facilities, we can place anyone on the subscribers list who remits fifteen dollars in mental money. You can subscribe anywhere—on a railway train, in the subway, in an aero- 337 WORLD OVER plane, climbing Mount McKinley, bath- ing in the Orinoco, or, as Goldsmith so prettily puts it: “Whether where equinoctial fervors glow Or winter wraps the polar world in snow.” No matter where you are, concen- trate on some object, try to see a blue disc with a yellow centre, and think of Gee. Ime. Mit., for. with the fifteen, (He will get it.)