Life, 1911-02-16 · page 43 of 44
Life — February 16, 1911 — page 43: what you’re looking at
What you’re looking at
This is a promotional page for an upcoming issue of *Life* magazine (dated February 23), not a political cartoon. The main illustration shows a caricatured wealthy man sitting atop an enormous pile of money—a visual metaphor for extreme wealth. The satire targets **wealthy readers specifically**: the text sarcastically addresses them directly ("Are you wealthy?"), mocking their habits of hoarding cash in barrels and cellars, then adds the barbed aside "and if you are poor—but perish the thought! What reader of Life is poor?" This is ironic commentary on *Life's* actual readership: it was an affluent, educated audience, yet the magazine's editors pretend poverty doesn't exist among their readers—a jab at the insularity and obliviousness of the wealthy. The bulk of the page is practical: a distribution schedule showing when the magazine reaches different U.S. regions, circulation numbers (750,000 readers weekly), and subscription costs. The four small cartoons at bottom illustrate how broadly the magazine circulates geographically.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ty has of the many lowing cezing drinks. when in the =n the im in + slip. a wet. ig the ly on LIPE gets to Nome, Alaska, on arrival of Rich Man’s Number of LIFE Next Week Are you wealthy? Do you keep your money in barrels in your cellar? Have you a safe deposit room, in which you sweep the bonds and stocks into corners, in order to make a path to the other end? If so, the next number will appeal to you particularly, and if you are poor—but perish the thought! What reader of Life is poor? This number is dated February 23 (Thursday), and will be on the Eastern news-stands (see time table below) on Tuesday, and on the extreme Western news-stands Wednesday, Thursday and Friday, according to distances. The cover is by Orson Lowell, and the contents by everybody else. Life’s Time Table When can you buy LIFE, no matter where you are? That is the question. In New York and the near Eastern States, it will be found on all ne’ tands on Tuesday, from noon on until four o'clock in the afternoon, according to the location of the plac Anywhere east of Chicago, you are safe in asking for it on Tuesday afternoon. West of Chicago—-say to Denver--on Wednesday, or twenty-four hours later. San Francisco and_ the Pacific Coast, Thursday after- noon; Portland and Seattle on Friday afternoon, steamer from Seattle, one week later. P.M. af 3:30 Subscription, $5.00 LIFE. can be obtained in Washington on Tuesday Canadian, $5.52 These figures are rough. We shall soon publish the exact time for all locations in the country. Life is dated Thursday of each week. Owing to the immense distances in this country i out, as shown, all the way from Tuesday to Frida’ s three days and three night i presses obtainable, te print the entire edition of LIFE. one hundred and fifty thousand copies each week, or on the average from six hundred and fifty to seven hundred thousand copies a month. There are estimated to be five readers to each paper on the average. What you ask your newsdealer for each week, therefore, is read by seven hundred and fifty thousand others. Obey that impulse. ~ Pittsburg receives LIFE LIFE looks in on Palm on Tuesday at Beach Thursday about 2 P.M. 3PM. Foreign, $6.04 THE WILLIAMS PRINTING COMPANY, NEW YORK comicbooks.com