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Life, 1911-02-09 · page 2 of 44

Life — February 9, 1911 — page 2: what you’re looking at

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Life — February 9, 1911 — page 2: Life, 1911-02-09

What you’re looking at

This page is primarily **advertising, not satire**. It presents a Valentine's Day contest for a massage cream product. The large heart-shaped design contains a puzzle asking readers to identify a jar outline—presumably the advertiser's product jar. The contest offers cash prizes ($50 first prize down to $10 fourth prize) and asks contestants to complete an advertising slogan: "Don't envy a good complexion; use ___ and have one." The page includes testimonials praising the cold cream's benefits for skin and complexion. While the puzzle format creates mild entertainment value typical of early 20th-century marketing, this is fundamentally a **product advertisement using a contest mechanism** to engage readers rather than political or social satire.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Annual Satacription Five Dollars. Single Copies, Ten Ceats. Copyright in Hin gland asl the British Possess f) rose erry Thussay } @ A Valentine Puzzle! $50, First Prize $15, Third Prize $25, Second Prize $10, Fourth Prize Do you recognize the outline of the jar within the heart? We say you will. Many adver- tising experts say you won't. They say that we make the contest too hard. Come, clever and observing people! Come, amateur detec- tives! Prove you exist. There are rewards for the cleverest. Try this puzzle on your husband, wife or friend! Hold up this page before him or her and ask what product comes in jars of this shape, and what company made popular the following famous sentence: “Don’t envy a good complexion; use === and have cne” ‘The Contest. Write cn a sheet of paper a sentence of ten words or less, This sentence must contain the name of this cleansing mass- mand said sentence must suggest its d benefits in a truthful, logical way For the four best sentences, we sill award the Your Skin? ubove cash prizes totaling Stoo te four persons . Suggestions: We like sentences such a3 t. Vill your cold cream get Into the pores. these: “Don't envy a good complexion ; use and after a few. ioctl eeeeyspnaag aiid soll: and haveone (CoE. Ahtol Denver, | (ts laden with dust and other infecting Colo. won $35 prize for that seatence in | matter which cause so many complexion ills? ‘a previous contest we held.) Again Tats Cleansing wastage cream-twill. clears the skin like a month in the moun- 2. Vill your cold cream bring s natural. tains." ($15 to D. R. Frary, Philadelphia | healthy glow to the face? vewigor- Pa., for that.) ating massage cream vt. Wtissoscien- ‘Make your prize sentence simple. cle tifically made that a slight invigorating and truthful. Don’t elaim for this m induces the rosy circulation age cream any virtues which we ourselves h your cheeks. do not claim. 4. Briefly, will your cold cream change Note. This famous product is wot a an unattractive in into one that indi- “cold.”* “grease” or “vanishing” cream. | cates the “clean-cut” man or the ‘deli- They have their uses. but this invigor- | ciously clean woman? irs completely in purpose. uses and results, Remember. use cold creams for cold creun uses, but for an in- vigorating cleansing massage, get — — —. Will Your Cold Cream thus Benefit The above jar shows « style of our product you may have seen, although that style of jar is not bought much ex- cept. by barbers. professional massage specialists, ete. You may send this coupon with or without a contest sentence General Offices: 405 Tenbusch Building Cleveland, Ohlo Gentlemen-—Enclosed find 10c. (stamps or coin) for postage and packing. Please send me a trial jar of your famous massage cream and an Art ating massage cream is entirely different TRIAL JAR AND sent for 10¢ (stamps or coin) for post- age and packing. In order to get you to act Now, we will send you both for 1oc., a trial jar and a beautiful Art Pic cleansing massage eveame surely will, ART PICTURE You do not have to enter contest in order to get trial jar and picture. | is a rare offer, now, enclosing 0c. (coin or temps) for postage and packing. RULES 1, Only one sentence of ten words ot Ist from each person, 2. Your sentence must contain the first ns of this massage cream, and may contaia two names. 3. Write noletters, Use sheet of paper with on! sentence, your mame, and your complete aids ess aw 4. Letters postmarked later than M not be entered in contest. 5. Announcement of prize winners t in this magazine, 6, No questions can be answered 01 this 7. You do not have to send for trial jar an above, though you may send coupon when prize sentence. 8. Use address on coupon. 1 19nt, = April 6, 198 comicbooks.com