Life — February 9, 1911 — page 10: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

UR new building on Upper Fifth Avenue, overlooking former Cen- tral Park, now Life Park, on Life Square, has been the subject for general congratulation during the past week. Senator Buggenheimer said: “Iam glad to sce that Central Park has at last been renamed in honor of a well known art movement and commer- cial enterprise. I regret, of course, that some of our more prominent department stores had not thought of the thing be- fore, but perhaps after all Lire can handle it better than any one else.” We may say that the idea of renam- ing some of the public thoroughfares of New York and also of other well known areas, did not originate with us. Times Square is familiar to all New Yorkers, as also is Herald Square and Gimbel Square. We understand. that a move- went is on foot to call Broadway Cohen- way, so that above all things, we wish it distinctly understood that we are not the first in the field. Honor to whom honor is due. It is generally conceded to be a happy thought, however, that we were first in the nell with regard to the old Central Park (tha: was). As Life Park it will soon beccn:e generally known throughout the country. We are con- templating having the Museum of Art made over into a hotel for the use of our patrons. Annoui cement of this later. It is also generally conceded that women’s clothes are more important than anything else in this country. The high art movement we .re conducting at pres- ent is therefore ot paramount importance. Mayor Gaynor was delighted to think that the thing had been done. “ How fortunate,” he exclaimed, “ that our city has such a large and beautiful park for your exclusive use! Nothing could be better. Our forefathers builded wiser than they knew.” We shall not at present use the whole of the New Life Park, Citizens may still use the west side. But we shall put the Mall into immediate use as a promenade for some of our most exclusive models. In this way it will soon become the sar- torial art center of the country, instead of being used, as formerly, by hoi polloi, for a parade ground. Our opening day was attended by a vast throng, that came in from all parts of the country. The soundness of our TRAE Life’s Fashion Reform League Opening of New Building and Announcement of Location Universally Satisfactory LESSONS IN SMART DEPORTMENT NO, 1.—HOW TO LOOK FETCHINGLY DECLASSEE, ONE SHOULD ALLOW ONE'S SELF TO BE YANKED LANGUIDLY UP THE AVENUE BY A SPITZ-CARLTON, HELD BY AN OPAL COLLAR AND PLATINUM LEASIL, THIS MANNER 1S DU TRES, TRES BUM- MONDE. position is not attested by the enormor number of patrons. Practically every hamlet in the country now has a local chapter, and as we practically control all of the leading dressmakers, everybody will be forced to come in. It must be thoroughly understood, how- ever, that our Institute is not a dress- ker’s establishment for purely com- mercial purposes. It is a great art move- ment, designed to produce the most No, 2.—HOW TO LOOK THIN, THOUGIE FAT, WEAR A MILITARY LITTLE COAT, AN “ UMMRELLA” SKIRT, AND WALK RAPIDLY. THIS MAKES PEOPLE THINK ONE SLIM AND GIRLISH, AS IT SHOWS EVERY CURVE OF THE FIGURE, fetching clothes for women the world has ever seen, and to which there is abso- lutely no limit. America for the Americans. We embrace the whole gamut of clothes from the cradle to the grave. A mother writes: “Tam very desirous to have an outfit for my baby that will conform to the lat- est style, but unfortunately my husband has been unsuccessful lately in several comicbooks.com