Life — February 2, 1911 — page 5: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satire**—it's a straightforward advertisement for the Hupp-Yeats Electric automobile, published in *Life* magazine. The ad promotes an early electric car with features appealing to wealthy buyers: French design, luxurious leather upholstery, easy entry/exit, and refinement. The photograph shows a well-dressed woman entering the vehicle, emphasizing elegance and ease of use. Key details advertised include: 27-cell battery, Westinghouse motor, 5-20 mph speed, $1,750 price tag, and a "Guarantee for Life" warranty. This reflects the historical moment when electric vehicles were serious competitors to gasoline cars, particularly marketed toward affluent consumers and women drivers who appreciated the quiet, clean operation.