Life, 1911-02-02 · page 5 of 52
Life — February 2, 1911 — page 5: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward advertisement for the Hupp-Yeats Electric automobile, published in *Life* magazine. The ad promotes an early electric car with features appealing to wealthy buyers: French design, luxurious leather upholstery, easy entry/exit, and refinement. The photograph shows a well-dressed woman entering the vehicle, emphasizing elegance and ease of use. Key details advertised include: 27-cell battery, Westinghouse motor, 5-20 mph speed, $1,750 price tag, and a "Guarantee for Life" warranty. This reflects the historical moment when electric vehicles were serious competitors to gasoline cars, particularly marketed toward affluent consumers and women drivers who appreciated the quiet, clean operation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2K, -. ce ¢ justly 1d of the reds of rote of a recent conduct agazice, ma. Wrote: rape juice in more used in jester 0d it you ant ial cased ahs, $00 ce Co. RIES This car justly demands greater con- sideration than any other electric. There are several reasons why this is true: and you doubtless will find yourself inclined to agree with us when you have read them. Let us take up those features which meet the eye first, begin- ning with the general design. Look at the picture opposite—it conveys, as well as a halftone can, an idea of how the Hupp-Yeats appears on the street. Have you ever seen a car more distinguished in appearance, or with so many beautiful lines, so perfectly harmonized and proportioned ? Notice the sloping French hood, the graceful sweep of the roof. See how low the body rests—how easy to enter and leave the car—how the door opens forward, the easiest way. When you sec the car itself, you will find the texture of the leather upholstering as fine, and soft, and yielding, as the finest kid. The curtains are silken mounted on spring rollers of easy action; the headlining is fine satin. The seats are broad, and there is generous room for four passengers. Do you know of any other electric—at any price—that affords more in the way of luxury and refinement? Mechanically, the Hupp-Yeats is the superior of its higher- priced predecessors. The chassis, equipped with the finest imported ball bearings throughout, and with pressed steel frame for great strength, is goo pounds lighter than the average, and con- sequently saves current, general wear and tire expense. The Westinghouse motor drives direct through a single set of gears—a step far in advance of the most advanced of other electric construction. The battery is the Exide—27 cells, 11MV Hycap, in thtee trays—carried under the front hood, allowing an ‘equal distribution of weight on both axles. The speed is § to 20 miles per hour—the car will average 75 to 90 miles per battery charge. Hupp-Yeats Guarantee for Life. pm Yeats Electric Car Company guarantees the free from defects in material or workmanship life of the car, and will replace, fr lefective material when retur transportation prepaid. Thi A car of French design of the very latest fashion. HUPP-YEATS ELECTRIC Standard Equipment Storage Battery—27 cclls MV— 11 Hycap—Exide in three trays. Capacity, 27 Amperes for § hours. Controller ‘estinghouse, type 501-F 2 vehicle motor controller, continuous torque type: five Motor—Westinghouse, type V— ‘Pees forward and two reverse. 33 vehicle Motor, 48 Volts, 26 Amperes, 1600-1700 R. P. M. Series Wound, Tires—Goodyear Long Distance No-Rim-Cut Electric eS, Se: tected because of their efficiency and durability. Control is had through four speeds and an accelerater of Afth speed. The price is $1750.—F. O. B. Factory. Ata higher price, can you buy an electric that offers more than the Hupp-Yeats? If not yet represented in your locality, write co factory. Hupp-Yeats Electric Car Co. vervort:ticn Now Exhibiting at Coliseum, Chicago. _comicbooks.com