Life, 1911-02-02 · page 41 of 52
Life — February 2, 1911 — page 41: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, containing two distinct advertisements: 1. **Pantasote (left)**: A cautionary ad warning consumers against counterfeit automobile top materials. It emphasizes that unscrupulous dealers substitute cheap imitations, and urges buyers to demand the genuine Pantasote label. The small cartoon below shows two figures in conversation, labeled "Israeli@™tning Calculation"—its meaning is unclear from the visible context. 2. **Palmer-Singer (right)**: A luxury automobile advertisement highlighting the car's strength, construction quality, and manufacturer guarantees. It emphasizes reliability over chance, positioning Palmer-Singer as the "strongest built car in the world." Both ads target early 20th-century automobile buyers concerned with quality and authenticity—reflecting an era when mass manufacturing made counterfeit parts a genuine consumer problem. The page contains no political satire or social commentary; it is straightforward commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
aproduct of our exclusive manufacture, is a top material of uniform high quailty. recognized by those of expe-ience as unexcelled. In many cases un- screpulous dealers substitute cheap, inferior materials to increase their profits at the purchaser's expense. The average person cannot distinguish PANTASOTE from these substitutes, as they look somewhat alike when new. One can ONLY be | (ieraeog The dealer has no absolutely assured of | CAGQIID 3 excuse for not using getting genuine Pan- Re a it, asthey are sent free tasote by demanding a of charge with every this label on the top. Pier | yard of Pantasote. PANTASOTE os oy 10 mohairs for many reasons—two in icular, the impossibilit; tang the andthe ruinatton &F thew interning gum of very wmpure rubber by exponure te pease of sunlight. as are tires. Send postal for booklet on top materials, and samples. THE PANTASOTE CO., 55 Bowling Green Bldg., New York hilt 4} Hi j ISRAELI@™TNING CALCULATION PALMER-SINGER BUILT IN NEW YORK CITY STRONGEST BUILT CAR IN THE WORLD The element of chance never enters into the purchase of a Palmer-Singer. Not only is it the strongest-built car in the world, but its strength, its service, its high-class construction throughout are guaranteed—guaranteed under the personal bond of its manufacturers—men who stand ready and willing to promptly make good. This strong guarantee is always con- sidered part of the sale of every Palmer-Singer. The luxurious appearance of the Palmer-Singer commands immediate attention whenever and wherever seen. It is in no way surpassed by any car, regardless of price or make. Our literature explains the simplicity of con- struction and operation of the Palmer-Singer— you will in no way obligate yourself to us in requesting that it be sent to your address. PALMER @ SINGER MANUFACTURING CO. LONG ISLAND CITY, N. Y. 1620.22.24 Broadway - - - - - New York 1321 Michigan Avenue - - - - Chicago, Ill. Ed. M. Fowler, Western Sales Manager, 533 Van Ness Avenue, rancisco, Cal. comicbooks.com