Life — February 2, 1911 — page 37: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

SET EES Goodyear No-Rim-Cut Tires Cost Nothing Extra Now Last year these patented tires cost 20% more than other standard tires. Yet our tire sales jumped to $8,500,000 —multiplied three times over in that single year. All because these Goodyear features cut tire bills in two. Tires Ten Per Cent Oversize This picture shows how Goodyear tires compare with other tires of equal rated size. Goodyear tires average 10% larger—10% over the rated width. That means 10% moretire —10% more air—10% added carrying capacity. It means, with the average car, 25% more mileage per tire. Yet Goodyear tires, with this 10% oversize, cost no more than other tircs without it. The extra size is free. Why We Give It Goodyear No-Rim-Cut tires, as we tell on this page, don’t need to behooked to the rim. They have 63 piano wires woven into each base, so nothing can pull them off. Because of this feature—which we control—we don’t need to worry about tires coming off. So we can make the tires oversize without any danger. Wedo it—and without extra charge—to protect Goodyear reputation. For these are the usual conditions: ~ Motor car makers, in deciding on tire size, figure on expected load. That means the weight of the car as they sell it, and the weight of the passengers at 150 pounds each, They supply a tire size fitted to this load, but rarely leave any eae Tires are expensive, and motor car costs are now figured closely, You add a top, perhaps—a glass front, gas lamps, gas tank, an ettra tire and other heavy things. And passengers sometimes weigh more than 150 pounds each. Nine times in ten the expected weight is excceded, often by hun- dreds of pounds. That is fatal to tires. When you add 25% in over- weight you cut down the tire mileage half. The result is a blow-out. Sometimes it comes when the tire is almost new. Then one naturally blames the tire. All Sizes Oversize That's why we make Goodyear tires oversize. We allow 10% for ettras. This year that additional size costs no extra price. Skimpy tires now cost as much as Goodyears. Now these same tires—these oversize, No-Rim-Cut tires —cost no extra price. Our multiplied output has cut the cost of production. You can get all these advantages by simply specifying Goodyear No-Rim-Cut tires. Rim-Cutting Impossible We have sold nearly half a million Goodyear No-Rim-Cut tires. We have run them deflated in a hundred tests—as far as 20 miles. In all this experience there has never been an instance of rim-cutting. Think what that means. You can, if necessary, run home ona punctured tire. This picture shows a - Goodyear No-Rim-Cut tire fit- ted in the standard rim now used for quick - detachable tires. The same principle is used in demountable rims. Goodyear tires are made to fit any rim, We picture this rim because it is almost A universal on new-model cars. ithe #3: Benided Wires Note that the rim flanges—which are removable—are placed to hook outward with No-Rim-Cut tires.. The tire comes against the rounded edge, making rim-cutting impossible under any condition. This picture shows how ordinary tires—clincher tires —fit this same rim. The rim flanges here must be placed to hook inward—to grasp hold ofthehooksonthetire, These hooks are essential to hold common tires to the rim. Note how the tire casing, when deflated, comes against the sharp hook of rim flange. That is what causes rim-cutting, A punctured tire is often wrecked in a moment. No Hooks Needed Goodyear No-Rim-Cut tires have no hooks on the base, for these tires don’t need to be hooked tothe rim. The reason lies in 126 braided piano wires vulcanized into the base of the tire. That makes the base un- stretchable. Nothing can force the tire off the rim until you remove the flange. It is so secure that no tire bolts are needed—none are used. When the tire is inflated these braided wires contract. Then the tire is held to the rim by a pressure of 134 pounds to the inch. So it can’t even creep on the rim, That is why hooks are unnecessary, That is why you turn the rim flanges out, so the tires when deflated come against a rounded edge. This feature we control, and there is no other practical way to accomplish the purpose. The braided wires which contract under air pressure are essential to a safe hookless tire, Sixty-four leading motor car makers have contracted for Goodyears for 1911. They know from experience what these two features mean. No Extra Cost Remember that Goodyear No-Rim-Cut tires ¥ cost no more than other standard tires. Ask for the Book Our Tire Book tells a score of facts which motor car owners should know. To follow it means to save half of your tire cost. It (j0oD»sYEAR No-Rim-Cut Tires With or Without Non-Skid Tread You get the oversize free. You get tires which can’t rim-cut at the price of tires which may be : is full of tersely-told information. Write us wrecked in 2 moment. That difference is ; , a postal saying, ‘Send me your Tire Book,’’ fing to save motor car owners millions of and the next mail will bring it to you. Please llars this year, don’t forget. THE GOODYEAR TIRE & RUBBER COMPANY, Weyne Street, AKRON, OHIO Branches in All the Principal Cities We Make All Sorts of Rubber Tires Canadian Factorv: Rowmanville, Ontario | Main Canadian Office: Toronto. Ontario 73) ~ Comicbooks.com