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Life, 1911-02-02 · page 11 of 52

Life — February 2, 1911 — page 11: what you’re looking at

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Life — February 2, 1911 — page 11: Life, 1911-02-02

What you’re looking at

This page is primarily **advertising**, not satire or editorial cartooning. The dominant content is a full-page Firestone tire advertisement showcasing their "Quick-Detachable Demountable Rims" with the key selling point: "The base of this rim is not split." The ad emphasizes practical benefits—preventing water damage, easier tire changes, and safety features—aimed at early automotive owners who frequently dealt with tire maintenance. The left column contains reader letters and a small book advertisement for "Sexology," unrelated to the tire ad. There is no political cartoon or satire on this page. It represents typical early-twentieth-century *Life* magazine content: humor publication interspersed with commercial advertisements targeting middle-class consumers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

- Sterling » furnish Americea nterprises Each ea. reful in. thorough, rge num- one out at is able ndard of presents. ration all itable de. ependent eriments Wewil he claims trated in he selec. the stock Tesulted orld-wide ‘Custom- hose who Write for -LIFE: From Our Readers (Concluded from page 245) sve ins autocracy, The whole thing is so much against the very instincts of liberty ood right that if this were the year one instead of the twentieth cen- try, Id join a party to hang the “con ec of one hundred” and the ringlea'ers of the medical profession toa sour apple tree. I shouldn't dare say this to every one, Lire; but a reck- ess fellow like you, that says, “to hell wit) the human race if vivisection must save it,” will not be shocked. I'm that I'm not yet a sub- scriber; but I've long been your lover, buying you, when I could afford to do so, for myself and to give away. When I see right along in the maga- zines articles beginning with alarming talk aly disease, mixed with ten- der, alr tearful, expressions of the writer’s sympathy, and ending rather abruptly with a_ businesslike declaration that the remedy for the discase is a national bureau of health —when 1 see through the sham and trickery of these articles, that they are only n to frighten people that the medical men may get the power they desire--when I see such wrong as this, Lire, | can’t help expressing my grati- tude for your sense and goodness. Nevtre Givperr. THUEN, Mass., December 11, 1910. From a Roman Catholic g Enitor: our answer to the complaining | of Scranton was neat and ex- A Happy Marriage Depends largely on a knowl- edge of the whole truth about self and sex and their relation to life and health. This knowledge does not come intelligently of itself, nor correctly from ordinary every-day sources, SEXOLOGY : (Utustratea) & Williom 1, Wallene, AM. M.D imparts in a clear, ve way in one volume? ung Man Should Have. ng Husband Should Tia Knowteu her Should Have. Knowlelce a Father Should Impart to Tis Son, ral Kuowledgo a Husband Should Have, Krowledge a ¥ Knowledge a ¥ Koowinice a tsthes einetanaineri to Her Daush: ‘a Mother Shonid Tmpart to Her Daughter, Medical Knowledge a Wife Should Have. Allin one volume. Mustrated, $2, postpaid. ‘Wrtetor “Ocher People's Opinions" and Table of Contents, Puritan Pub. Co., 776 Perry Bldg., Phila., Pa. No Split Base In This Rim Because water and rust ruin the casing and ‘tube, the Firestone Demountable Rim jis made with an unbroken base. Experience shows that rims which separate into halves, or split across the base, let water into the tire. The Firestone rim is designed from the standpoint of the tire maker. It saves fires as well as time and effort in changing them. We avoid show-room display propositions in favor of results in actual service. This explains why America’s leading car makers use and recommend Firestone Quick-Detachable DEMOUNTABLE RIMS iF In line with established practice, even the valve hole is protected against the entrance of water by a leather washer. The Firestone quick detachable feature holds the tire on safely, without bother- some short lugs. Its locking ring pro- vides the strongest safety lock known | to mechanics. | Another Firestone feature permits tire changes without even demounting rim from wheel. Specify Firestone Tires and Demountable Rims on your new car and cut down tire troubles right from the start. Equip your present car RIGHT NOW with Firestone De- mountable Rims, putting Non-Skids on the rear and sav- ing your used tires for spares. The Firestone Tire & Rubber Co. Akron, O., and all principal cities. “America's largest exclusive tire and rum makers." planatory: “Lire’s mission is to satir- menion like “One of Them” of ize. That the subject be Roman Cath- Scranton, must needs broaden out, for olic, Episcopalian or Jew is merely ac- such as he is an enemy of religious cidental and not prejudicial.” purity. If we have our weak spots, I am a Roman Catholic—a regular there is no virtue in covering them up. attendant and I find nothing in Lire to The light of truth may correct them. offend. The bark of Peter, like every There is danger, grave danger in other human vessel manned by a hu- the provincial opposite view. man crew, has lines both of excellence Very sincerely, and frailty, and men of every calibre. Axotnuer One or Them. In free America those of our com- Boston, December 28, 1910. 207 comicbooks.com