Life, 1911-01-26 · page 43 of 44
Life — January 26, 1911 — page 43: what you’re looking at
What you’re looking at
This is a promotional page announcing Life magazine's upcoming Valentine's Day special issue. The page uses playful cherub illustrations and light humor to advertise the edition. The top cartoons depict cupids: one carrying shopping bags saying "I'm due NEXT WEEK" (suggesting last-minute Valentine's purchases), and another labeled "Isn't it lovely to Obey that Impulse?" (encouraging spontaneous buying). The main text humorously boasts that Life achieved originality with a Valentine-themed issue—something they claim had "never been thought of before"—and calls it a "This-is-so-sudden number," playing on the romantic cliché. The practical section "This Leads Us" addresses distribution logistics, noting Life reaches approximately 602,345 readers across the country. It promises simultaneous nationwide release on Tuesday at noon east of the Mississippi, with a one-day delay westward. Small illustrations show cupids "spreading the glad news." This is essentially a self-promotional advertisement announcing the special issue's availability and subscription rates.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Isn't it lovely to Obey that Impulse? “I'm due NEXT WEEK." Life's Valentine Humber OUT NEXT TUESDAY On this eventful day, at about cleven o'clock in the morning, every news-stand in the country will be vibrating with Love. Don't mind if your favorite news-dealer blushes as he hands you the Valen- tine Number of LIFE. It is only the reflecting of the burning in- terior. We are, by the way, delighted with this number. We had hoped, before we died, to issue a really original number, full of things that had never been thought of before. This being so easy with the subject we have chosen, the result is essentially and particularly sensational and dramatic. We might call it, indeed, a “This sudden number.” This Leads Us To call attention to a detail not without interest to half a million or so people who read LIFE (to be exact, it is 602,345), and that is that LIFE bi ‘s out all over the country at about the same time. We want to fix this hour in your mind. You are pretty safe in going to any newsdealer east of the Mississippi any time after noon every Tuesday and ask for a copy of LIFE. Beyond the M »pi (the other side of it) you will get it about a day later. Next week we will publish the exact hour you can buy it in the principal cities of the Union, This is only a foreword. Look for LIFE’s Time Table, The net result. Spreading the glad news, Subscription, $5.00 Canadian, $5.52 Foreign, $6.04 THE WILLIAMS PRINTING COMPANY NEW YORK comicbooks.com