Life, 1911-01-19 · page 43 of 44
Life — January 19, 1911 — page 43: what you’re looking at
What you’re looking at
This page mixes book reviews with advertisements. The main content is a **Waltham Watch Company advertisement** featuring a photograph of an observatory with astronomical instruments. The ad's pitch: Waltham claims thirty-year exclusivity as the only watch factory with its own observatory, using star transits to determine precise time. This appeals to early-20th-century consumers' desire for scientific accuracy and reliability—positioning Waltham as grounded in astronomical fact rather than guesswork. At bottom right is a small cartoon showing a **firefly** being stopped by a policeman with the caption: "SEE HERE, MISTER FIREFLY, THE LAW REQUIRES A LIGHT IN FRONT AS WELL AS BEHIND!" This is a humorous safety joke about vehicle regulations, likely referencing newly implemented automobile headlight laws of the era. The left column lists contemporary book releases, and a **PB Lager beer ad** appears below ("OH BE JOLLY"). The page is primarily **advertising-driven content**, typical of Life's business model, not political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
S AND F THE TATES NADA | ne man view of ed con- 35 and eir time strong nts, but y know 1g men. un from Jepends | nce ene | gemenls j wniting | es, will | The Latest Books by Martin Schiitze $1.25.) Lost of the Mohicans, by J. Feni- oper. (Henry Holt & Co, $1.35.) of the Golden Lips, by Foster. (John Lane Company (Henry $1.50.) 4 Chir Qobn | Wind nesley The Scourge, by Warrington Dawson. (Small, Maynard & Co. $1.50.) The ¢ sions of a Rebellious Wife (Small ard & Co., Boston, Mass.) The Prodigal Pro Tem, by Frederick (Small, Maynard & Co, stmas Mystery, by W. J. Locke. y. 75 cents.) ane Com by Maude An- any. $1.50.) Hong the Wast (ohn Lane C Orin Bartlett. Boston. 50.) At the Theatres and Others, by Walter Eaton. nad & Co. Boston, Mass. In the Footprints of Heine, by Henry (Houghton Mifflin Com- . Mass. $2.00.) by John Corbin James Fe (Houghton Boston, ies of trow. (Houghton Mifflin Company. $1.00.) Pages from the Book of Paris, by Claude C. Washburn, (Houghton Mif- fin Company, Boston, Mass.) How to Judge a Book, by Edwin L. Shuman, (Houghton Mifin Company. Elizabeth (Houghton Mifflin Com Empty House, Phelps hy 20.) Gold Brick, by Brand Whitlock: Jerrill, Company, Indianapolis, The Social Buccancer, by Frederick S. Isham. (Bobbs-Merrill Company, dianapolis, Ind. $1.50.) Youny Wallingford, by George RB Chester. (Bobbs-Merrill Company, In dianapolis, Ind.) 1 Hale, by George Hart Rand (R. F, Fenno & Co. $1.50.) yy J. M. Barrie. t's Sons. $1.50.) ty and Patrick, hy Stephen French (P. F. Collier & Son.) In (Charles "pRBw LAG e “OH BE JOLLY” A lager to linger Every sip a pleasure. i tizing. 1 Atlead tter beer bre Hotels, Restaurants and Cafes. A:G-VAN NOSTRAND, Bunker Hill Brewerles, Bastoe, Mass. Waltham Watches Take Their Time from the Stars For ty years Waltham has been the only watch-fac- tory in the world equipped with its own Observatory, Transit Instrument, Chronograph and Standard Clocks. Standard time, as every one knows, is determ- ined by the transit of fixed stars across the meridian. WALTHAM makes its own time reckonings, and sidereal and meantime clocks compared to decimals of a second, electrically transmit time throughout their factory. There is no guess work about Waltham. Scientific accuracy is its guiding principle and explains the repu- tation for reliability of Walteamn watches throughout the world. “It's Time You Owned a Waltham.” Write for handsome booklet describing the various Waltham movements. Your Jeweler will assist you in the selection of the one best suited to your needs. WALTHAM_WATCH COMPANY, = WALTHAM, MASS. Subconscious Phenomena, by Hugo Mansterbery and others. (R. G. Badger, Boston, Mass. $1.20.) Vanitas, by Vernon Lee. (John Lane Company, $1.50.) The Smiling Road, by Hanna Rion (Edward J. Clode Mothers and Fathers, by Juliet Wilbor Tompkins. $1.50.) (Raker & Taylor Company SL SER HERE, MISTER FIREFLY, TIE LAW REQUIRES A Lieut iN front as WeLt as weHIND!” Simply Women, by Marcel Prevost. (The Macaulay Company. $1.00.) = THE WILLIAMS PRINTING COMPANY, NEW YORE, comicbooks.com