Life, 1911-01-12 · page 41 of 44
Life — January 12, 1911 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content**, not satire or political commentary. The main text is a self-promotional advertisement for *Current Literature* magazine, claiming superior advertising returns (122% growth) and asserting that their readership actively engages with advertisements, not just editorial content. It targets business advertisers across industries. The sidebar contains two product advertisements: **Black & White Scotch Whisky** and **Caron-Paris Perfume**. Below the whisky ad is a brief news item titled "In Michigan" describing vaccination complications among railroad employees—numbering deaths and injuries. The final line, "Trifling details," appears to sarcastically critique authorities for dismissing these serious health outcomes as minor, suggesting the vaccinators have political protection ("pull"). This represents early-1900s vaccine skepticism, though the context for the vaccination campaign itself is unclear from this page alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ey bles The Literary Zoo (Concluded from page 144) The explanation is possibly that the bishop had to act as chaplain to the royal family. That would take any man away from the life of Christ. Or are we to infer that the many gifts of Dean Farrar included one for a fine type of sarcasm? Here are his own piquant words. There 1s nothing so good in Voltaire: They wished to place in the hands of their readers snch a sketch of the life of Christ on earth as should enable them to realize it more clearly and to enter more thoroughly into the details and sequence of the Gospel narratives. They, therefore, applied originally to an eminent theologian, who accepted the proposal, but whose clevation to the Episco- pate prevented him from carrying it out. Alexander Harvey. Your advertisement in Current Diterature is not a mere advertisement; it represents news along with the other stories of world events. The readersof Current Literature took to the editorial pages to enlighten them on the News of the World in Politics, Com- merce, Art, Science, Discovery, Invention, Literature, and so forth: they look to the advertising pages to enlighten them on what is going on in the world of business. The readers of Current Literature are of the informa- tion-seeking class and the advertising pages are not glanced at, but are read and perused by the men and women in the home. The returns from 500 letters, sent to as many subscribers, in- dicate that six people read each copy of the magazine—three men and three women. We have the documentary evidence, Current Literature ted all the New York magazines in the percentage of advertising gained in the year of 1910, the November number showing a gain of 113 per cent. over last November and the December number showing a gain of 122 per cent. over last December. Such gains could not have been made if the magazine, rate and circu- lation were not right. We have evidence from advertisers in all Departments that Cute tent Literature is one of the leading magazines in returns. In short, a dollar invested in the advertising pages of Current Literature will go as far in producing results for automobiles, food products, steamship companies, schools, typewriters, building material, bond houses and wearing apparel, as in any other maga- zine published in America, CURRENT LITERATURE PUBLISHING COMPANY M. A. SELSOR, Manager BLACK & Ordinary whiskies have some merit—Black & White Scotch Whisky is all merit. Try for yourself. As Black & White Scotch Whisky ages, so its sale Year after year of increas ing popularity, is sufficient proof of merit to justify your confidence. In Michigan F. 0. Wright of this city, employed inthe carpenter department of the Michigan Cen- tral Ratlway company at Detroit, came home a week ago, after being vaccinated, along with 1,650 other railroad employes.” Since then, one conductor died, a young lady stenographer had an arm removed, and. 25 having. blood poisoning are in "hospitals from the effects of the vaccinations. —Niler Darly Star. Trifling details. The interesting feature of these countless records is that the vaccinators have sufficient “pull” to make the pot- soning compulsory Artistic Pertumer. Caron=Paris ae. Sold by the Dest Stores. comicbooks.com