Life, 1911-01-12 · page 2 of 44
Life — January 12, 1911 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political content**. It's a full-page advertisement for Armour and Company's toilet products (soap, shampoo, talcum powder) from Chicago. The decorative header reads "We Search the World for Ideas," presenting Armour's philosophy of sourcing ingredients globally. The ornamental borders feature floral designs typical of early 20th-century advertising aesthetics. The copy emphasizes product purity and quality—"chemically pure," "light as thistledown"—using language meant to appeal to consumers concerned with hygiene and elegance. Product names like "Sylvan Soap" and "Supertar" suggest naturalness and efficacy. There is **no political cartoon or satire present**. This is straightforward commercial advertising designed to promote Armour's consumer toiletry line.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hotered at the Po Sor he Seas There is no corner of the earth too far for us to send--if thereby we may gain some new ideas to better the Armour Toilet Products. And in our great experimental laboratories, there is no time too long, no sum too great for us to spend—if thereby we may produce some new and rare essence for your use. Though by the test of popular favor we lead the world in purity and quality, we are not satisfied, nor ever shall be It is this spirit, animating every member of our world-wide organi- zation of experts, that has made vv fe) B a sible a new standard of perfection in toilet articles, with Armour as the standard-bearer. Caps Sylvan Soap Supertar represents the perfection of modern toilet-soap has been aptly termed “* The best friend of the hair.” production. It is scientifically prepared and chem- For a Supertar shampoo stimulates, while thor- ically pure oughly cleansing the scalp. It is a foe to dandruff It cleanses perfectly, yet with so gentle a touch —_ and simiiar affections which destroy the hair. And that the most tender skin is soothed. And it leaves it leaves the hair soft, fluffy, lustrous, “live.” the skin softened, vitalized — glowing with the Supertar lathers instantly — rich and bloom of health snowy white— in hard or soft water. And Delicate,. distinctive perfumes lend to Sylvan affords an ideal massage the last touch of desirability. You may choose Pressed, thoroughly seasoned and free from six of these—heliotrope, carnation, violet, from excess moisture, it long outlasts lilac, sandalwood and rose. ordinary shampoo soaps, of which a large Yet, though the most dainty woman could de- part wastes away with each day's use mand no more, the price is but 10 cents the cake at Let your hair have the delight of a per- your dealer's. fect shampoo ‘Transparosa is a clear, transparent soap, every glint of light in whose amber depths sends back a message of purity to the skin It is perfumed with a wonderfully delicate, yet lasting attar of roses, which it took thousands of tests to perfect Sylvan Toilet Talcum Powder is of exceptionally high quality, and light as thistledown > Ivis borated and antiseptic, and most beneficial in cases of chafed, irritated skin, sunburn, prickly heat or chapped hands. It affords a delightful aftermath to a shave or a bath, and is invisible on application. No other powder has ever approached it in delicacy of fragrance. There are five odors — violet, carnation, lilac, heliotrope and sandalwood. It 1s sold by all druggists. In high-grade stores everywhere the Armour Toilet Products are on sale. Try to-day any of those listed above. Each, of its kind, represents the best that nature, aided by the utmost of modern science, can produce. Made by ARMOUR 4x: COMPANY }) CHICAGO Vi Sea comicbooks.com