Life — January 5, 1911 — page 89: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

t he and rvice | ring. nical } tures vould use. | oni “EE How Motorists Lose Millions by Not Knowing Tires Goodyear tire sales just trebled last year —jumped to 8% million dollars. Yet these patented ti-es, for most of the year, cost 20% more than other good tires. All be- cause Goodyear No-Rim-Cut tires get rid of rim-cutting entirely. And because Good- year tires are 10% oversize. These two fea- tures together double the worth of a tire. Now these premier tires—because of enormous production—cost the same as other standard tires. And 64 leading mote:. car makers have contracted for them tor 1911. Motor car owners can save millions of dollars by learning about these tires. No Rim-Cutting Goodyear No-Rim-Cut tires absolutely eliminate all danger of rim-cutting. And that ruins more tires than any other one cause. Let us explain how one Goodyear invention gets rid of this trouble entirely The picture shows an ordinary tire—a clincher quick-detachable—fitted in a stand- ard universal rim, Thisis the rim adopted by all the big rim makers. The same prin- ciple is used in demountable rims. All clincher tires have these hooks on the base. The rim flanges, with such tires, must be turned to hook inward—to grasp hold of this hook in the tire. That's how the tires are held on. Note how the thin hook of the rim then digs into the tire. That is what causes rim- cutting. When the tire is deflated, as shown in the picture, it comes right against that thin edge. That's why driving one block on a flat tire may wreck it be- yond repair. The Goodyear Way The next is a Goodyear No-Rim-Cut tire fitted in the same universal rim. The movable rim flanges are simply re- versed to curve outward when you use this tire. For the Goodyear No-Rim- Cut tire has no hooks on the base—noth- ing to fit into these rim flanges, ‘The 63 Braided Wires When the tire is deflated, as shown in the picture, it comes against the rounded edge. Rim-cutting is simply impossible. We have sold half a million No-Rim- Cut tires. We have run them deflated in a hundred tests—as far as 20 miles—with never one instance of rim-cutting. How We Control It Unless a tire is to be hooked to the rim the base must be made unstretchable. And we control the only practical way to make an unstretchable base. We do it by running 63 braided piano wires through the base on each side. Nothing whatever can stretch the tire over the rim. When the tire is inflated those braided wires contract. The tire is then held to (jOODSYEAR No-Rim-Cut Tires the rim by a pressure of 134 pounds to the inch. It can’t creep on the rim, and no tire bolts are needed to hold it on. Other makers—to meet the competition— run a single wire through the base, or use a hard rubber base, But neither device willdo, The braided wires alone contract under inflation, and that is essential in a safe hookless tire. Goodyear Tires 10% Oversize Another fact is that Goodyear tires average 10 per cent oversize. That means 10 per cent more tire to carry the load. It means, on the average, 25 per cent ad- ditional mileage with no extra cost. This oversize is vital, for motor car makers —in these days of close figuring — rarely provide a tire large enough for any extra load, When you add extras to your car— such as top, glass front, gas tank, gas lamps, etc.— you overload the tires. The result is*a blow-out, and it often occurs while the tire is new. Goodyear tires take care of these extras, because of their oversize. That fact alone, on the average car, will save 25 per cent on tire bills. These tires which can't rim-cut cost this year just the same as tires that do. These oversize tires cost the same as skimpy tires. ‘You can avoid all this trouble—save all this expense — by simply insisting on Goodyear No-Rim-Cut tires. Please ask for our book, ‘‘How to Select an Automobile Tire.’’ It ex- plains a dozen other reasons why Good- year tires are best. The Goodyear Tire & Rubber Co., Wayne St. Akron, Ohio We Make All Sorts of Rubber Tires Branches and Agencies in all the Principal Cities Canadian Factory: Bowmancille, Ontaris ‘Main Canadian Office: Toronte, Ontario comicbooks.com