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Life, 1911-01-05 · page 82 of 104

Life — January 5, 1911 — page 82: what you’re looking at

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Life — January 5, 1911 — page 82: Life, 1911-01-05

What you’re looking at

This page is primarily a **1910 automobile advertisement** for the National Motor Vehicle Company of Indianapolis. The large illustration shows an early racing car with classical architecture (the Capitol dome) in the background, emphasizing American industrial achievement. The ad promotes the National brand by listing its racing victories during the 1910 season—twenty wins across major competitions including the Indianapolis Gold Prize and Illinois Trophy. The text emphasizes that these victories used stock (unmodified) cars driven by ordinary owners, not professional racers, positioning the National as exceptionally reliable and durable for everyday consumers. The small cartoon below ("Somehow that doesn't look good to me") appears to be unrelated satirical content, likely commenting on holiday finances rather than automobiles. The remainder of the page contains literary criticism and separate advertisements for perfume and travel guides—typical Life magazine miscellany.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Marvel of Motordom NDER the crucial test of racing, no car has a record so uni- formly good as the National, It has won during the season of 1910 in the speedway meets up to November Ist, twenty races, has taken twenty-seven second places and twenty-three third places. Among its victories are the Atlanta A. A. Trophy (200 miles for stock chassis); the Prest-O-Lite Trophy (100 miles for stock chassis), taking both first and second; the Indianapolis Gold Prize (200 miles), taking first, second and fourth; the Illinois trophy (203 miles on Elgin road course), taking first and fourth; Fairmount Park (205 miles), first in its class; the Algonquin hill climb and a number of national championships. Nationals ran second and third in the Elgin National (the next day fter winning the Illinois trophy), ran third and fourth in the Vander- bik, and are always well up to the front, if not winners. @ Most of these races were strictly stock events—and no National has ever evaded the stock rules one iota. In many of the longest races the Nationals ran without a stop. Some of these races and a great number of minor races throughout the country have been won by owners of National cars, not professional drivers, @ We know of no other car that uniformly shows such reliability, such speed, such power, such endurance. ron_{ Towing Car =) Toy Toucan = PRICES ¢ srredwayRoadster | Fore Door Toariog and Toy Toaneas, $2600 $2500 National Motor Vehicle Co. 1021 East 22d Street INDIANAPOLIS, IND. 97T'WAS the month after Christmas, And Santa had flit; Came there tidings for father Which read: “ Please remit! '* R.L. F, Artistic Perfumer. Caron=Paris wsicxoci Sold by the Best Stores, “ SOMEHOW THAT DOESN’T LOOK Goop To ME” a2 The Literary Zoo (Continued from page 80) little table between the front windows, gives me a sense of being treated like an important person each time a tired grocer welcomes me in one. Walter Alden Dyer has his covert sneer at such taste in “The Lure of the Antique,” just issued by the Cen tury Company. He goes into ecstasies over Chippendale chairs and Hepple- white sofas as treasures within the reach of persons of the most moder- ate means. His volume is a guide to their accumulation, the most formid- able attack ever made upon the retired grocer’s type of parlor. Walter Alden Dyer would convert that venerable in- stitution—the norm of all its variants —into a place from which the family are not excluded, a shrine of culture and of taste and a living room besides. Now let us look at the subject from a visitor's point of view. The parlor furniture in a retired grocer’s home is necessarily consecrated at present to visitors. It is the average man’s equivalent for the throne room in a King’s palace. The Siamese ambassa- dors, ushered into the presence of Louis XIV. at Versailles, were awed by the vastness and the stiffness of the hall of audience. Their reception amid such heavy and formal splendors afforded evidence that their arrival was no every-day event. Hence, upon en- tering the stuffy little parlor of the type I delight in, I, too, feel a con- sciousness of being honored as were those envoys from Bangkok, who came to the capital of the grand monarch during the regency of Anne of Aus- tria. Louis XIV. made no more pre- tense of living in his hall of audience than does the greengrocer of spend- ing all his time in the stuffy little par- lor. It would likewise hurt a man polit- ically to accept the standard of taste laid down by Walter Alden Dyer in “The Lure of the Antique.” When the national conventions of the great parties assemble quadrennially to name candidates for the presidency there is no trumpeting of favorite sons as de- votees of Louis XIV. furniture. We (Concluded on page 84) TERRY’S MEXICO A pew, comprehensive and complete Guidebook (on the Baedehe plan) to Mexico. Pocket . 880 pages. Fine Bible paper. 2 specially drawn Maps ROR Raymond C the best Tourist Age Indispensable and immensely valuable to traveler. Te'will save its cost the first day it 1s used. Price $2.50 net, postpaid. Descriptive circular on recut AD Bootsions 7 = SONORA NEWS COMPANY Calle de las Estaciones 12, Mexico City, Mexico. Houghton Mifflin Co., 4 Park St., Boston comicbooks.com