Life — January 5, 1911 — page 23: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The first days’ sales made to individuals by Hudson dealers—on the day when the new HUDSON “33” arrived—totaled 687 cars, Three-quarters of a million dollars worth of auto- — | mobiles sold the first day! ] There has nct been a day since, that orders for qimmediate delivery were not far in excess of our output. At this writing—in midwinter with a large section of the country covered with snow—we have unfilled orders for more cars wanted at once than we can produce in a month. Judge what the demand will be in the spring. You will see the necessity, if you want this car, of arranging a delivery date now. Dealers cannot be given more cars than has already been arranged for. We are, in fact, compelled to fedace some of the allotments made for early de- very. Our whole output was taken by dealers before the first car was shipped. Some dealers had sold half ithe cars they had for before they had received a demonstrator. The over supply of low-priced cars last summer may have led some to think that good cars will be ntiful. But remember that the over supply was { old model cars, displaced largely by the anntounce- nt of Howard E. Coffin's latest design—the new ; > wait until spring comes will surely find his condition, The most desirable cars will be sold in advance. ICENSEO UNDER ISCLOEN PATENT The “33” Torpedo $1350 Equipment on all models includes, 3 oil and 2 gas lamps, horn, tools, pump, quick detachable rims, gas generator. Mohair top, Prest-o-lite tank instead of gas generator and Duplex system igni- ae tion, with famous Bosch high tension Magneto, $150 extra for either model. 687 Sold the First Day Reserve Your Hudson Now If you intend buying a car, begin your investiga- tion at once and assure yourself of delivery when you want it. There will be no change in models or price. Even cars that ordinarily have small demand, will be in large demand in spring. By taking your car now you can get three months’ extra use without extra cost. A 1910 car driven 15.000 miles can be sold, if you desire, with less sacrifice than a 1909 model used only half as much. Therefore, get your 1911 model early; It can be resold in the fall to as great an advantage as if it were delivered in May. The Coincidence of the “33” ‘The remarkable thing about the HUDSON ‘33 is the way the latest models of the greatest European Cars resemble it. Leading engineers of Europe have just exhibited their newest designs at the Paris Auto- mobile Show. Such famous makes as the Renault Fiat, Mercedes, Isotta, Lancia, De Dietrich, Martini and many others, show identically the same ideas that Mr. Coffin, working ‘ndependently of the Euro- pean masters, put into the HUDSON 33." Simplicity the Keynote The number of parts used is goo less than in the average car. Oiling places can be reached without inconvenience or soiling the clothing. See the Triangle on the Radiator HUDSON MOTOR CAR COMPANY 4082 Jefferson Avenue, DETROIT “33” Pony Tonneau $1300 Moving parts are all enclosed and dust-proof. This includes the valve mechanism, which is exposed in practically all American cars, The frame is heavier than {s used on any other car of its weight. The motor and transmission are held together as a unit, giving all the advantages of both the three and four point system of suspension. Wheels are stronger than are ordinarily used. Springs are so designed that they are practically unbreakable, yet are easy and flexible. There is greater leg room in the front seat than is provided in most cars. The steering wheel is extra large—same as on the biggest, costliest cars. Don't these facts make you want to see the HUDSON “33"? Think what it means to obtain for $1,250 the greatest car of such an engineer as Howard E. Coffin. Think what it means to obtain a car at that price that embodies the ideas that the leading European Engineers are this year putting on their cars, anyone of which sells for from to five times the price of the HUDSON “33.” Then think what is indicated by the 687 orders taken the first day. Doesn't that look as though it would be hard to get. prompt delivery of a HUDSON 33” in the spring? Therefore reserve your HUDSON now. Write for, complete detailed descriptions and address of your nearest dealer. comicbooks.com