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Life, 1911-01-05 · page 12 of 104

Life — January 5, 1911 — page 12: what you’re looking at

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Life — January 5, 1911 — page 12: Life, 1911-01-05

What you’re looking at

This is **not a cartoon or satire page**, but rather a **straight corporate advertisement** for the United States Motor Company, disguised as editorial content in *Life* magazine. The page promotes the company's philosophy and product line (various car models like the Studebaker and Brush Runabout, priced $150-$4200). The text emphasizes the company's focus on "utility" vehicles for business rather than luxury "pleasure cars," positioning motorcars as practical tools for economic development. The company's creed, signed by the President, stresses "efficiency, economy" and "lowest prices." There is **no satirical content or political commentary** here—this appears to be paid advertising presenting itself as magazine editorial, a common early 20th-century marketing practice.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

What the United States Motor Company Is +=) HE United States Motor Company is organized to produce utility automobiles economically. ‘| It is interested in the production of pleasure cars only incidentally. In the pursuit of this purpose, it will seek a just and reasonable profit. In the accomplish- ment of its purpose it will confer a distinct benefit. There is a wide but unappreciated difference between pleasure cars and utility cars. Any motor car that can be profitably employed in the conservation of time and the extension of business is a utility car. Any car that cannot be economically employed for useful purposes is a pleasure car. The future of the pleasure car is limited. The future of the utility car is without limit. ) HE United States Motor Company is interested especially in utility cars and trucks. It has ‘| proven that the motor car can be profitably employed in business, and especially can be i profitably maintained in combining business and pleasure. The production of such cars will | continue to be its main concern. In making implements of production the United States Motor Company will increase the earning power, conserve the time, extend the field and support the hands of the nation. It will be an economic factor in the industrial development of the United States, as the railroad and the trolley, the telephone and the telegraph have been. Its products will rank in trans- portation between the railroad and the trolley—more elastic than either. HE principles which underlie the conduct of the United States Motor Company are those on which the unquestioned industrial supremacy of the United States is built. The United States Motor Company stands for resources, stability, co-operation, independence, “ economies, efficiency, reliability and protection. Its influence and activities are as broad as the map of the United States. Therefore, it has adopted that map and the nation’s shield for its symbol. The Capital Stock of the United States Motor Company is $30,000,000. Its factories occupy a combined floor space of 49 acres. ‘The appraised value of its land, buildings, machinery and equipment is $7,120,000. [t employs 14,000 men. Its yearly payroll aggregates $11,000,000. Its annual output aggregates 52,000 cars with a sale value of over $50,000,000. These cars are distributed through 32 branch houses and 1800 dealers in America, and in Europe through the United International Motors, Ltd. The United States Motor Company stands behind it all, as a guarantor to the purchaser of its products. ITS PRODUCTS ITS CREED (Licensed under len Patent) : To realize, in the highest. degree, EFFI- "OLUM 3 800. * Oe THREE Best costae: : = CIENCY and ECONOMY, resulting STODDARD-DAYTON. Prices: $1175 to $4200 from concentration and co-operation in Its reputation is its Guarantee. . MAXWELL. Prices: $600 to $1500, production and distribution, whereby best “The Great Economy Car.” value is given to the public in MOTOR BRUSH RUNABOUT: Priest $485 19 $600, = CARS at LOWEST PRICES consistent BRUSH DELIVERY WAGON, Price: $685. with but a fair and reasonable profit. ‘The Economy Quick Delivery. SAMPSON "35." Price: $1250, oN fB, : ‘Created to supply a New Demand. ig SAMPSON TRUCKS, Prices: $1150 to $5000. \. J ‘Strong as their name suggests. ui GRAY MARINE MOTORS—And other products, President comicbooks.com