Life — January 5, 1911 — page 103: what you’re looking at

What you’re looking at

This is a **Diamond Rubber Company advertisement** for "Tire Mileage," not a political cartoon. The page promotes their tires by emphasizing durability and long-lasting performance—the key selling point being that their product offers more mileage than competitors. The illustration depicts an early automobile (appears to be from the 1910s era based on the vehicle design) with three well-dressed men examining or discussing the car. A house and rural landscape appear in the background. The advertisement's emphasis—"NOT MERELY TIRES"—suggests Diamond Rubber positioned themselves as offering superior quality and value beyond basic tire functionality. The company's factories and general offices were located in Akron, Ohio, a major tire manufacturing hub at the time.