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Life, 1910-12-22 · page 5 of 44

Life — December 22, 1910 — page 5: what you’re looking at

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Life — December 22, 1910 — page 5: Life, 1910-12-22

What you’re looking at

This page is primarily **advertising and editorial content** rather than political satire. The main advertisement is for **American Telephone and Telegraph Company**, celebrating telephone infrastructure as a "neighbor-maker" that connects distant communities. It references how telephone service has replaced "primitive methods" and "rude bridges," enabling 25 million people to communicate across distances. A secondary ad promotes **Winslow's Skates** ("The Best Ice and Roller Skates"), marketed as "The Pride of Three Generations of Skaters." The left column contains book reviews, including discussion of "The Literary Zoo" and suggestions for promoting book sales. This is a typical Life magazine page from the early 20th century mixing product advertisements with cultural commentary—not political cartoon satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Literary Zoo (Continued from page 1136) and still be no pedant. I expect him likewise to know how to look at pictures by Tintoretto and to be com- petent to discuss evolution intelligertly with really nice girls. The clothes worn by the hero of the novel I read vould have to reflect the latest ideas in tweeds. His four-ply collars of the purest linen must be of the lock front design, while his cravats of silk and satin accumulated so rapidly that bis “man "—an old family retainer ad- dressed as Hodgson—never counted thm. The volumes in the well-se- keted library of this hero would never suit my taste if they were not bound ian red Russia leather, exquisitely tooled. From the pocket of h maculately creased trousers I should expect him to extract a gold cigarette case before replying to Lady Rose- mry’s remark. Nor could I put up e with him even then if Lady Rosemary h N hb hl a te would have to be a fool. That jest Wiegseee Eg oe SAVAGES built rude _ other as readily as if they Se will inevitably be + bridges so that they _ stood face to face. ay, It will inevitably be remarked that my taste is hopeless, but that is Hy ji 7 the fault of Mrs. Humphry Ward. might communicate with She is my favorite novelist. their neighbors. These Such a service, efficient- ANew Way to Help the Sale of have been replaced by ly meeting the demands Books triumphs of modern engi- _of a busy nation, is only Trite as is the tale of the pill maker. neering. possible with expert oper- I must tell it here because of its bear- exatnig i i ig upon otir lierary crisis. He was a Primitive methods of tion, proper maintenance shrewd pill maker, but his wares found transmitting speech have _ of equipment, and central- to sale. Thereupon his friends, insti- sited by himself, went from shop to been succeeded by Bell ized management. shop, clamoring for his goods. How telephone service, which The Bell System provides tch that pill maker died I am afraid 4 i tosay. “ae enables twenty-five mil- constantly, day and night, There is a hint here for those of us lion people to bridge the millions of bridges to carry tho sorely need funds and long, at the same time, to promote the sale of distances that separate the communications of this wovels by our friends. I do not mean them, and speak to each country. that we should rush from one depart- ent store to another asking for Cloy- AMERICAN TELEPHONE AND TELEGRAPH COMPANY tanger, by Arnold Bennett. The book aight be in stock. My suggestion is ANpb AssociaATED COMPANIES One Policy One System _—_—_—sU niversal Service far more subtle. It is based upon the belief of publishers that a book sells not so much because it is advertised— advertisements merely set the ball roll- A es ing—but because it is talked about, 1, for example, dine at the club and be- THE BEST ICE AND ROLLER SKATES gin to choke over the fish.“ Quick!” cries Jones, “drink this champagne. The Pride of Three Generations of Skaters. I'm paying for it.” “ My dear Jones,” All Prices, All Dealers. Catalogues Free. | I roar in my loudest compass. wiping ‘THE SAMUEL WINSLOW SKATE MFG. CO., Wenctstre, Mass, U.S.A. my eves ostentatiously, “I am strange- Mew Yorks 06 Chere Bem aaa London, # Long Lane, F.C. ly affected to-night. I have just been (Continued on page 1138)