Life, 1910-12-22 · page 42 of 44
Life — December 22, 1910 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising and book listings** from *Life* magazine, not a political cartoon. The main content consists of: 1. **Book reviews/listings** in the upper section—titles like *Life of Hiram Paulding*, *Socialism and Success*, and *Literary Lapses*—standard fare for an early 20th-century literary magazine. 2. **Product advertisements**: A Milo Egyptian Cigarette ad (emphasizing "aromatic delicacy, mildness, purity") and a Pooley Co. furniture/decorations ad. 3. **The Theatre Magazine advertisement** (center/lower), which is the largest feature. It uses two theatrical photographs flanking the headline "What Shall I Give For Christmas?" to promote *The Theatre Magazine* as a gift subscription ($3.50/year). The copy argues it's authoritative, well-illustrated, and appeals to drama enthusiasts—thus a superior Christmas present. **No satire or political commentary is present.** This is a straightforward commercial page using holiday shopping season messaging to market both books and a specialty magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- lished by Harvard University, Cambridge, Mrs. Featherweight’s Musical Mo- Mass.) ments, by John Brady. (The Alice Mar- Life of Hiram Paulding, by Rebecca riman Company, New York. 75 cents.) Paulding. Meade. (Baker & Taylor The Robinson Crusoe Library (3 vols.) Company. $1.50.) (Outing Publishing Company. $4.00 Socialism and Success, by W. J. Home Life in America, by Katt Ghent. (John Lane Company $1.00) G. Busbey. (Macmillan Compan Literary Lapses, by Stephen Leacock. dical Chaos and Crime, by Norman (John Lane Company. $1.25.) Barnesby, M.D. (Mitchell Kennerley. In Town and Other Conversations, by $2.00.) The Janct Ayer Fa k. (ALC. McClurg & The End of Dreams, by Wood Levette Egypti an Company, Chi fe Wilson. (Mitchell Kennerley.) Cigarette of Quality E THE THEATRE nonce Shall I Give PURITY * F or At your club or dealer's TNE SURBRUG CO , Makers, New York Ch e ? ristmas! The Latest Book : . 4 Se acer ee is the question that will be often heard In Africa, by John T. McCutcheon (Bobbs-Merrill Company, Indianapolis, for the next few weeks. Ind.) The Purchase Price, by Emerson The choosing of a present that particularly Hough. (Bobbs-Merrill Company, In- mi ‘ Ff aepella: Tedd ssa) omen appeals to the recipient shows the care with Aladdin and His Lamp, by Edith which it was selected by the giver. If you Robarts. (Platt & Peck Company. 50 : F é centa.) decide to send a magazine for the ensuing The Recall of Love, by Ralph Connor. year to your friends, the question is, which (George H. Doran Company. 35 cents.) Anti-Matrimony, by Perey MacKaye. one? You make no mistake in deciding upon (F. A. Stokes Company. $1.25.) The Married Life of the Frederick Cerrolls, by Jessie Lynch Williams. (Charles Scribner's Sons. $1.50.) The Man Without a Country, by Ed- . ward Everett Hale. (Platt & Peck Com- pany. Cloth, 75 cents: leather x Guide to Reading in Soci A Everybody is interested in the world of drama and music. “YOU'R THE THEATRE MAGAZINE is author- $3.50 A YEAR is the price to + itative. It is also a gem of the printers’ everybody. art. The illustrations are always timely Specimen copy will be cheer: It is welcome in thousands of homes fully sent on application. POOLEY Co. : throughout the entire country THE THEATRE MAGAZINE THE THEATRE MAGAZINE cannot 10 West Thirty-Eighth Street DECORATIONS be bought at reduced prices. It is not New York, N Y @ FURNISHINGS offered in clubbing combinations Not Madison Avenue and Thirty -first Street to be found at the bargain counter. NEW YORK comicbooks.com