Life, 1910-12-22 · page 40 of 44
Life — December 22, 1910 — page 40: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement and promotional page** for *Life* magazine's upcoming New Year's issue, rather than a political cartoon. The page announces the next week's edition will feature cover art by Cory Kilvert and promises content including a "Gasoline Number" (apparently a special issue on automobiles—a contemporary topic of interest). The alliterative description ("Compact, Companionable Communications...Clever Cartoons...Corking Contents") is playful copy designed to attract readers. The small Cupid-like figure at top and bearded face illustration are generic decorative elements. The text humorously pitches subscription value: *Life* sells better than competitors because it's superior content, costs only ten cents, and can be found on every newsstand. It encourages readers to subscribe before December 1st to include the Christmas number. The listed upcoming special numbers (Gasoline, Theatrical, Socialist's, Richman's, Burglar's, Humorous) suggest *Life*'s editorial focus on contemporary American life and social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Next week's LIFE, The New Year's Number Coming Quickly. Cory Kilvert Contributes Comical Cover. Compact, Companionable Communications. Colors ! Contains Contemporaneous Convivialities. Caroms Continuously, Contenting Carping Critics. Clever Cartoons. Corking Contents. (Caps Climax ! ) Art in pi ir by 6; the hol bs Several Things _Have you seen some of the special things run- F . ning in Life? Not a word of information in any Are borne in upon us at this momentous period of them. = realit of the world’s history, just on the Eve of the teddha. * great Gasoline Number (the greatest in Life's rec- No muckrakin; ord, coming on January sth). rer . B. The first thing that we happen to think of is as —— that it is not ie late to subscribe. The monu- Coming numbers are mental Christmas number is still on role cake if Gasoline you should feel an impulse to be enrolled in Life's Cee lise of highly intelligent people, this number will ee be included in your subscription if it starts Dec. Ist. Socialist's Next, we might mention that you can always Richman’s get Life on every news-stand. All you need is to hold out a dime and wink intelligently, and he will hand you out the last Life. Why not some other? Humorous Well, because Life sells better on the news-stand than any other ten cent weekly. j Subscription $5.00 Canadian $5.52 Foreign $6.04 Burglar’s