Life, 1910-12-22 · page 31 of 44
Life — December 22, 1910 — page 31: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement for the Rambler closed car, manufactured by the Thomas B. Jeffery Company. The page appears in *Life* magazine but functions as paid advertising rather than editorial content. It promotes the Rambler's practical features for winter driving: weather protection via storm curtains, a folding top for pleasant days, a spare wheel for tire emergencies, comfortable suspension, and a low top speed ("no faster than a man usually walks") suited to town driving. The emphasis on comfort, reliability, and year-round usability reflects early 1910s automotive marketing—when closed cars were still relatively novel and winter motoring a significant selling point. The detailed specifications (36-inch wheels, leather trimming, seven-passenger capacity) address buyer concerns about durability and practicality typical of that era. There is no political satire or hidden meaning present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Z_ TTT a Closed Cars Rue de ITH a closed car the charm of motoring may be enjoyed throughout the winter. Daily rides may be taken in comfort, regardless of the weather. Necessary errands become a pleasure. With storm curtains between the glass front and cab seats, protection is afforded all passengers. On pleasant days the top may be folded back. The Spare Wheel eliminates worry about tire trouble. It can be so easily and quickly changed, regardless of snow, water orice. The thirty-six-inch wheels with 414-inch tires; seven-eighths rear springs, with shock ab- sorbers, produce gratifying comfort. The trim- ming is leather inside and out. Seating capacity seven. Flexibility provided by the offset crank shaft and straight-line drive, that permits oper- ation in high gear no faster than a man usually walks, particularly adapts this car to town use. marty Rambler closed cars are made in landaulet, limousine, town car and coupe styles. You may inspect them at Rambler branches and dealers stores in principal cities. The Thomas B. Jeffery Gompany Main Office and Factory, Kenosha, Wisconsin Branches: Boston, Chicago, Milwaukee, Cleveland, San Francisco New York Dealers: The Rambler Automobile Co. of New York, 38-40 West 62nd Street, New York La AAA 1163