Life — December 22, 1910 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘ 7, Annual Subscription Five Dollars. Sineie Coven, Ten Ceai Copyright in England and the British Powessions ann USP Ate ETL OT The Franklin Presents a New Attainment in Automobile Design A triumph in engineering and construction, the Franklin now has exclusive and ideal design. The appearance of an automobile is made by body and hood together, not by the body alone. The lines of the two must blend artistic- ally. This is accomplished in the Franklin alone. It is done for the first time in automobile building. The hood, with no radiator to break the Franklin bodies are the latest Parisian type with door to front seat. The happy result in effect, conforms perfectly to this type of body, giving exceptional beauty to the car complete. appearance, combined with other exclusive Franklin features, compels the favorable attention of every thoughtful purchaser. Such combination of excellences is possible only through Franklin engineering features, which include resiliency, light weight, simple and efficient air cooling and freedom from tire trouble. No other auto- Large Tires and Light Weight Tire expense with the average automobile is unreasonably large. The tires, costly in themselves, do not last. They break down and blow out before their time. ‘This is because the weight and work put upon them are too much. Tire expense per mile and per year is high. Reasonable tire service can be secured only through reducing the weight of the automobile and increasing the size of the tires. The Franklin is light-weight. It is equipped with large tires. The tires do not break down; they last and give from three to four times the mileage obtained with tires on other automobiles. This reduces the tire expenses to a small amount per mile and per year of service. The up-keep and operating expenses all along the line are reasonable. Pleasure and profit are increased. What Resiliency Does Franklin resiliency, due to full-elliptic springs, wood chassis frame and large tires, makes the automobile usable everywhere without stress The Franklin exhibits at the New York and Chicago shows in January and February will be works of art, Be sure to visit them. FRANKLIN Albany NY + 242 Washington Avenue Chicago Il Balti Md * + Cincinnati O vel 671 Boylston Street York City Boston Mass + 083 Main Street z Buffalo NY + . Automobilists are often unfamiliar with the superior qualities of one automobile over another. a Franklin that the highest standard of comfort, the fullest sense of automobile enjoyment are obtained. Write for the Franklin catalogue AUTOMOBILE BRANCHES 1450 Michigan Avenue T114-1116 Race Street + Wi6 Euclid Avenue Broadway and Amsterdam Avenue on the car and without discomfort to the passengers. mobile rides so easily, None contributes so much to health and enjoy- ment. Resiliency also saves on the tires; resiliency permits light weight ; rigid construction must be heavy, or it will not be strong. Advantages of Air Cooling At this season thousands of water-cooled automobiles are laid up for the winter. Those kept in use require extra care to prevent the water from freezing and the plumbing or radiator from bursting. They can not be left standing any length of time with safety, Even when they are laid up much of the expense foes on. ‘The depreciation, especially on tires, is about the same as when the car is in use. The Franklin automobile can be used freely every day in the hot- test or coldest climate. It does not overheat; it does not freeze, The cooling system adds no mechanism to the motor. It always works per- fectly, with the utmost economy and efficiency. It can not get out of order. The gain in simplicity and reliability is great. The motor gives more power from the same quantity of gasoline. It is only through Four. and six-cylinder touring cars, single and double torpedo-phactons, enclosed cars, special speed car, taxicabs and trucks. COMPANY Syracuse N Y Pittsbure Pa + Rochester NY + San Francisco Cal 406 Golden Gate Avcave St Louis Mo 1306 Olive Street REGULARLY APPOINTED DEALERS IN OTHER CITIES comicbooks.com