Life, 1910-12-15 · page 37 of 44
Life — December 15, 1910 — page 37: what you’re looking at
What you’re looking at
This page contains two advertisements with no political cartoons. **Left side**: A liquor ad for J. & F. Martell Cognac (founded 1715), promoting fine brandies from the Cognac district. Below is a simple illustration of a hand—labeled "A Gentle Reminder"—encouraging readers to buy Life magazine at 25 cents or subscribe. **Right side**: A life insurance advertisement from the Equitable Life Assurance Society. The copy pitches a "Life Income Policy" as an ideal Christmas gift for daughters or wives, emphasizing financial security and independence. It frames the policy as protection against future hardship—ensuring women have money for food, shelter, and clothing even if their father or husband dies or proves financially unreliable ("cannot squander or misinvest"). The ad reflects early 20th-century attitudes about women's economic vulnerability and dependence on male providers. It presents insurance as a paternalistic gift securing daughters' welfare beyond parental control.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
J. & FL. MARTELL Cognac (Founded 1715) FINE OLD LIQUEUR BRANDIES ff GENUINE OLD BRANDIES MADE FROM WINE OF THE COGNAC DISTRICT Sole Agents G. S. NICHOLAS & CO, New York To buy the great Christmas Life, now on sale every- where. 25 cents. To get it free, by sending in your subscription at once to LIFE, 17 W. 31st Street YOUR DAUGHTER'S CHRISTMAS HY not make it memorable by providing a Christmas present for her which will last her as long as she lives—something that will come around every Christmas time even though you 3 may not be here to have the pleasure of per- sonally giving it to her? It will be your loving forethought which will provide the gift on Christmas days yet to come and you will have the satisfaction of knowing now that this will be one Christ- mas present that she will always be sure to receive. If, unfor- tunately, there should come for her Christmas celebrations without cheer—when everything may have gone wrong—when even bread and butter and roof may be in the balance—this Christ- mas gift of yours will step in and take the place of your parental care and affection—and see to it that she has the wherewithal to provide the three daily meals—and the roof—and the clothing for her and hers. Rather attractive sort of present to give, isn’t it? Better than some gift which brings only temporary pleasure and which has no permanent or enduring value..4eThis Christmas gift that we are talking about—the Life Income Policy of the Equi- table Society—which provides a definite, fixed, yearly sum for that dear daughter—giving her the policy on this Christmas day, and, if you so elect, the income when it becomes due, can be made payable on every Christmas day thereafter so long as she lives—and to nobody else—Something that a husband of hers cannot squander or misinvest—something that puts her beyond reach of the scheming adventurer—something that makes ab- solutely certain the necessaries of life if all her pleasures and comforts should go by the board—None too early to apply for it promptly when you see this, if you want to have the pleasure of giving itto her this Christmas. 3% This sort of policy would be the best Christmas present you could give your wife, too— if you have not already made some adequate provision which will insure her absolutely an annual income for the rest of her life. “Strongest in the World” THE EQUITABLE LIFE ASSURANCE SOCIETY OF THE UNITED STATES PAUL MORTON, President, 120 Broadway, New York THE EQUITABLE SOCIETY, 120 Broadway, New York Without committing myself to ony action, I would like to know what it would cost to provide an annual life income of $......-. my death to @ person now. years of age. Name... Address . ac