Life, 1910-12-15 · page 32 of 44
Life — December 15, 1910 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and humor**, not political cartooning. The main content is a **Savage Automatic rifle advertisement** featuring a silhouetted burglar—appealing to homeowners' security fears in an era of genuine burglary concerns. The advertisement uses fear-mongering ("act immediately," "attacking") to market self-defense weapons. The page also contains **humorous anecdotes** typical of early 1900s magazines: - A dialogue about a family fishing instead of working (social satire on idleness) - A joke about a woman wanting an automobile because hobble skirts prevent movement (commentary on restrictive fashion) - A piece about waiters' required virtues Other sections advertise **cigarettes and mineral water** (marketed for medical purposes like treating gout and diabetes—legal claims now prohibited). The "Two Kinds of Fame" joke plays on a distinction between literary success versus political embarrassment. The "Egyptian Deities" cigarette ad uses Egyptology imagery as a luxury marketing hook popular in that era. The page reflects early 1900s anxieties, fashions, and advertising practices rather than political messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When the Burglar Sees You Don’t let him reach you! HE burglar acts immediately. He is either retreating or attack- ing. Don’t Jet him attack. Be ready. Be armed ten times stronger and quicker than he. Have overwhelming odds on your side at that moment— be armed with a Savage Automatic protector. You should count on being attacked, and look to your defence now. Ask yourself if any arm is too modem for you when the burglar is attacking. Are 10 shots any too many? Is self-loading too quick? Is instinctive aiming too easy? Go to the dealer's to-day and by examination convince yourself of the Savage's absolute safety, its natural aim, its simple positive action. If you wait until after the burglar has visited you, this knowledge won't be worth so much. “« Bat'* Masterson, famous western ex-sheriff, wrote ‘The Tenderfoot's Turn." It’s a fascinating book about famous bad men and crack shots. Send us your dealer's name, and we'll send you a copy free. Fe PROPERTY OWNER YOU SHOULD SEE THE FAMOUS SAVAGE RIFLES 10 Your dealer will show you the new Savage .22 calibre repeating rifle, 1909 model. Price $10 _ Also the Featherweight Takedown at $25. Shots Send to-day Quick for free rifle book. Savage Arms Co., 8812 Savage Ave., Utica, N. Y. THE NEW GAVAGE Avtomatic OUR CONTE \ é x \ Serious Business “Where's your father?" asked the man on horseback. “Up the river fishi boy. “Where's your big broth “Down the river fishin’ What are you doing?" * Diggin’ bait. “Hasn't your family anything to do but amuse itself? "* Mister, if you think we're doin’ this for fun, you wait an’ hear what maw says if we come home without any fish.”” answered the a” —Washington Star. OOLISH PORARIES The Next Move : Dear husband, I find it quite impossible to move in this hobble skirt; won't you buy me an automobile? —Meggendorfer Blactter. Caron! Bittere—Sample with patent dasher sent on receipt Best tonic and cocktail bitters. SCo ‘C. Blache & Co., 78 Broad St., New York. Gen'l Distrs A pistincuisuep member of the il- lustrious profession of waiters has de- clared that to be successful in his calling a waiter must havi The patience of Job. The wisdom of Solomon. The wit of a diplomat. The skill of an artist. The bearing of a prince. To which, perhaps, should be added, “and the soul of a waiter.” For, like the poet, and despite all protest to the contrary, the waiter is born, not made. —Argonaut. AVE MAGAZINE MONEY. Order all of your periodicals through Bennett. New Catalogue, containing 3000 CLUB OFFERS, Free, Send your name and address today. 4 Bennett's Magazine Agency.138 Randolph St.. Chica 8 Two Kinds of Fame “Yes,” admitted the author of a suc- cessful book, “I woke up one morning and found myself famous.” “It was different with me,” remarked the politician who had made an ill-ad vised speech. “One morning I found myself famous—then I woke up.” —Chicago News. To Please His Lady Fair Epitu: Mercy! Here's a telegram from Jack. He's been hurt in the foot ball game. Ermer: What does he say? Epitu: He says: “Nose broken! How do you prefer it set—Greek or Ro- man? "—Boston Transcript <N WN Egyptian Deities ‘The Utmost in Cigarettes We don't count the cost when we make them. You won't when you smoke them - BUFFALO LITHIA SPRINGS WATER | Guaranteed by Buffalo Lithia Springs Water Co., under the Food and Drugs Act, June 30, 1906, Prescribed by Physicians for URIC ACID, GOUT, RHEUMATISM, DIABETES, ETC, If! Three scientific men fror college visited a certain Montana On the ascent, by means of the usual bucket, one professor thought he per ceived signs of weakness in the rope oF which the bucket was _ suspended. “How often,” he inquired of th tendent, “do you change these rop “Every three months,” carelessly re plied the other, Then he added thougbt- fully, “This must have been forgotten. We must change it to-day if we ” —Christian Reg 7” cont of tl to d ant, been regu at th as te moth stitu vast trans rend terou Th bette to th wors are made some