Life, 1910-12-08 · page 43 of 44
Life — December 8, 1910 — page 43: what you’re looking at
What you’re looking at
This is primarily an **advertisement page** for Life brand calendars for 1911, not political satire. The page promotes three calendar products: 1. **Phillips Calendar** — featuring illustrations by C. Coles Phillips, a prominent commercial artist known for stylized figures 2. **Life Calendar** — the main product, with seasonal illustrations (Spring, Summer, Autumn, Winter) showing cherubic children in various activities 3. A third calendar with cover art by James Montgomery Flagg The "satire" here is gentle **consumer humor**: the left column's "Relieve Your Mind" section jokingly frames the calendar as the *perfect* Christmas gift for the indecisive shopper—not too expensive, not too trivial, and guaranteed to make recipients remember the giver. The right column's "A Word to the Wise" uses mock-urgent language ("Don't wait") and false modesty ("We wouldn't tell you so if we didn't know it") to humorously sell the product's popularity. The illustrations are decorative rather than satirical, typical of early 20th-century commercial art.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Calendars for 191 SPRING Relieve Your Mind Now about a certain number of Christmas presents that you wish may contain just the right sentiment to your friends—not too expensive, not too trivial— can you think of anything that fits so exactly as a Life Calen- dar? Never! Time pressed the button and Life does the rest. ery time they look at it they remember you. Obey that Impulse. Che PHILLIPS CALENDAR heet calendar with drawings Coles Phillips. able, unique drawings of ps combine to make the most attraccive calendar offered. Boxed and tied with heavy silk cord. Size 1214x1514, PRICE, $2.00 — SUMMER A Word to the Wise Usefulness and Beauty. These two things have established the fame of the Life Calendars all over the world. Legible dates. Two months to a page. Each page a pictorial gem. Colors. Fun. Pathos. Sentiment. Last year we sold out the editions before everybody was supplied. This year we are printing larger editions, but— You never can tell. Don’t wait. There’s nothing like them. We wouldn't tell you so if we didn’t know it. (We don't have to do that.) LIFE PUBLISHING COMPANY 17 W. 31st St., N.Y. Liles Calendar Front cover in color by James Mont- gomery Six. sheets in black and tint of o drawings by Balfour Ker, W. LL. Ja P.D. Johnson, and others. Boxed and tied with heavy silk cord. Size 1514x1214, PRICE, $2.00 THE WILLIAMS PRINTING COMPANY, NEW YORK