Life, 1910-12-01 · page 98 of 108
Life — December 1, 1910 — page 98: what you’re looking at
What you’re looking at
This is a house advertisement promoting an upcoming issue of *Life* magazine (dated December 8). The page uses biblical references to satirize contemporary social debates, particularly women's suffrage and changing gender roles. **The Setup:** Eve sits reading *Life*'s program while wearing only a "hobble fig leaf" (a joke about the restrictive hobble skirt fashion trend). Adam has become a subscriber. The satire suggests that even facing "trouble ahead," they'll find comfort in reading *Life*. **The Featured Columns Mocked:** - **"Great Suffragette Contest"**: Readers submit reasons why men shouldn't marry suffragettes—mocking anti-suffrage sentiment - **"Husbands' Correspondence Bureau"**: Promises to rejuvenate "decrepit husbands"—satirizing marriage dynamics - **"Priscilla Jawbones"**: Identified as *Life*'s "suffragette editor" - **"Fashion Reform League"**: Pokes fun at women's dress reform advocates The overall tone ridicules both progressive reformers AND their conservative critics, positioning *Life* as the sophisticated arbiter of these debates.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Eve & Adam Number of LIFE Comes next, dated December 8 Immediately after this one It was originally named the Adam and Eve Number, but as we are always reliable and stick to our facts, we have changed it to the Eve and Adam Number. In this number the fall of man is dealt with as it ought to be. The scene opens in the Garden of Eden. Eve, arrayed in a hobble fig leaf. is busy reading the program of LIFE for the coming year. Adam wanders ce in, having just become a regular subscriber. Both are abit i joyful over the discovery that, although there is much habit. trouble ahead of them, the’ prospect of becoming by side regular readers ‘of LIFE will help them to bear the et fol pains of existence. p observe Talki entirely Confidential Guide to Some of Life’s Weekly Features taught they joi (Now running in the paper with the largest news-stand circulation in the world) ms courage The Great Suffragette Contest. The winner of Covers. LIFE covers are constantly progress- alists, this contest will receive One Dollar a Word for the ing. Every one contains a genuine idea. Look best reasons why a man should not marry a for them on the news-stands. suffragette. LIFE’S Great Auto Race. Open to all automo- bile manufacturers, the winner to have a solid gold Husbands’ Correspondence Bureau. The won- cup. See elsewhere. derful work of this Bureau in the rejuvenation of decrepit husbands has attracted world-wide applause. New features for the coming year will LIFE’S Family Album. Containing intimate s with the men and women who are making what it is to-day. include a movement in which every human being has an absorbing interest. Priscilla Jawbones. LIFE is the only paper in the world that The Mental Life. Only Imaginary opie aad suffragette editor money taken. If you want to be up- lifted and placed in harmony with your Fashion Reform League. “If you are in doubt about what to subliminal self, see announcement else- wear, consult the Reform League. where of wonderful mental subscription list. Obey That Impulse. SPECIAL OFFER:—Three Months, $1.00. Canadian, $1.13; Foreign, $1.26; Open only to new subscribers. No subscriptions renewed at'this rate. This offer is net. Subscription, $5.00. Canadian, $5.52. Foreign, $6.04. Address LIFE, 17 W. 31st St., N. Y. City.