Life, 1910-12-01 · page 84 of 108
Life — December 1, 1910 — page 84: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains three advertisements for luxury goods: 1. **Chickering Pianos** (top): A Boston piano maker emphasizing their 1823 heritage and quality craftsmanship as a prestige Christmas gift. 2. **Murray & Lanman's Florida Water** (bottom left): A perfume marketed as an "ideal Christmas box" for grooming. 3. **A Christmas card scene** (bottom right): A silhouette illustration captioned "And I sent her only a Christmas card!" — a humorous advertisement playing on the awkwardness of giving an inexpensive gift when more lavish presents are expected. The page reflects early 20th-century consumer culture and holiday gift-giving expectations, targeting affluent readers. The cartoon on the right gently mocks those giving modest gifts during the Christmas season when larger purchases were customary among the wealthy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Oldest in America— The Best in the World In reliability of construction, in artistic beauty of design, in quality of finish, in evenness of tone and in delicacy and responsiveness of action, Chickering Pianos have always excelled. They were the Pianos of the Past, they are the Pianos of Today, and they will be the Pianos of the Future. Made Solely-by CHICKERING & SONS PIANOFORTE MAKERS Established 1823 791 TREMONT STREET BOSTON, MASS. peace hp ip eee Srecece33 AN IDEAL CHRISTMAS BOX A Box of the Genuine MURRAY 2 LANMAN’S Florida Water “The Universal Perfume”