Life, 1910-12-01 · page 77 of 108
Life — December 1, 1910 — page 77: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for Educator brand crackers, placed in *Life* magazine. The page promotes three cracker products: Water Crackers, Toastettes, and Wafers. Each product description appears in circular text bubbles with accompanying product images. The ad emphasizes simplicity, quality ingredients (stone-ground whole wheat, pure spring water), and versatility—pairing with cheese, coffee, soups, or as travel snacks. The headline "Readers of 'Life' Enjoy the Good Things of Life" is a clever pun linking the magazine's name to the advertised products' quality. The company, Johnson Educator Food Co. (Boston), uses *Life* magazine's reputation for sophistication to market premium crackers. This represents early 20th-century food advertising: appeals to wholesomeness, variety of uses, and aspirational lifestyle positioning rather than price competition.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Would you know a new delight in eating? Then try ducators. Their charm lies in their simplicity. The best Educator of goodness all through. Be tremor Whole Wheat, salted, buttered and toasted. A favorite with soups and salads. Educator Water Cracker “Just hard enough.** Educator Entire Wheat, stone-ground in the old-fashioned way. The best cracker on earth to serve with cheese and coffee. Readers of sé Life 33 A satisfying addition to a light lunch. The prince of water cracker. Enjoy the Good Things of Life Educator Crackers are One of Them! Just as enticing in flavor as ‘‘Life’’ is in spirit. Made from stone-ground Entire Wheat Flour (or Cereals), pure spring water and highest quality of ingredients. Real food p/us a tempting taste. Twenty kinds in all, each a bit of baking genius. How many have you tried? Packed In Tins Leading grocers sell Educator Crackers. If you can’t get the kinds you want, write us with the name of your dealer. Full illustrated catalog to ‘‘Life’’ readers on request. JOHNSON EDUCATOR FOOD CO. 236 Tremont Street Boston, Mass. Undeniably nut-like in flavor, tempting in taste. Ade- light to eat and to serve. Educator Wafers The most delicate En- tire Wheat Crackers on the market. Thin and crisp, with an irre- sistible flavor. Fine with water ices. Great for a nibble The name EDUCATOR is on "tween meals or when travelling. every Educator Cracker. comicbooks.com