Life, 1910-12-01 · page 28 of 108
Life — December 1, 1910 — page 28: what you’re looking at
What you’re looking at
This is a straightforward advertisement—not satire—for the Rambler "Sixty-five" luxury closed car, manufactured by The Thomas B. Jeffery Company. The ad emphasizes comfort and refined interior details appealing to wealthy early-20th-century buyers: low, wide seats, silk curtains with Pullman-style fixtures, polished mahogany trim, and luxury amenities like electric dome lights, cigar lighters, bouquet holders, and a megaphone signal. The car illustration shows a typical enclosed limousine of the era. The ad's tone stresses that Rambler distinguishes itself through "attention to little things"—quality materials and thoughtful appointments that signal status and sophistication to prospective buyers of closed automobiles, which were premium vehicles at this time.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Rambler Sixty-five Limousine Roher Closed Cars AMBLER closed cars justly deserve dis- tinction because of the attention given to little things. The seats are low enough for the comfort of any person, wide enough to seat three with wraps, without crowding, and deep enough for gratifying ease. The curtains are of heavy brocaded silk, pantasote lined, with Pullman car fixtures. The ceiling, sides, win- dow and door sashes of the limousine and coupe are of mahogany, highly polished. The limou- sine appointments include two electric dome lights, electric cigar lighter, bouquet holder, silk hat and parcel rack, umbrella holder, toilet case, card and cigar cases, clock, stationary mirror, whisk broom and holder, and megaphone signal. You may inspect the limousine, landaulet, coupe or town car at the Rambler branches, and at dealers’ stores in principal cities. The Thomas B. Jeffery Gompany Main Office and Factory. Kenosha, Wisconsin Branches: Boston, Chicago, Milwaukee, Cleveland, San Francisco New York Dealers: The Rambler Automobile Co. of New York, 38-40 West 62nd Street, New York comicbooks.com