Life, 1910-12-01 · page 24 of 108
Life — December 1, 1910 — page 24: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. Life Publishing Company is promoting their 1911 calendars as Christmas gifts. The page describes a familiar retail problem: last year, a customer's order arrived too late and sold out. This year, Life is printing extra copies but urging early ordering, warning that demand is unpredictable—"like the population of New York." Two calendar designs are shown: 1. **Life's Calendar** (left): Features illustrations by James Montgomery Flagg and other artists in color and black-and-white. Price: $2.00. 2. **Phillips Calendar** (right): Showcases drawings by C. Coles Phillips, a popular illustrator of the era known for stylized female figures. Also $2.00. The advertisement frames calendars as ideal universal gifts combining "usefulness with beauty" and "fun, sentiment, pathos." The underlying message: order now or risk disappointment. A Gibson Calendar is mentioned but noted as sold out.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Have You Ordered Your: Life Calendars for 1911? Last year, along in December, a friend sent this urgent message: “Send me by bearer six of each of your Calendars. I have a dozen friends who have gotten into the habit of expecting me to send them each a LIFE Calendar for a Christmas present, and I wouldn’t disappoint them for worlds. | Been so rushed I forgot all about it until just now. Don't go back on me. I must have them.” And we sent back: “Sorry, old man, but we are all sold out. We can’t print any more, as the plates are off the press. Your order came too late. K I ‘HIS year we are printing an extra large edition, but we urge every one to order at once. These Calendars are unique in the history of pictorial art. They combine usefulness with beauty. All in colors. Fun, sentiment, pathos. As a certain kind of universal Christmas gift, they hit the bull's-eye. It’s never too early to order, but at any moment it may be too late. We try to anticipate every one’s demand, but this is a big country, and the people who want LIFE Calendars every year are like the population of New York—you never can tell how many there are going to be. Che PHILLIPS CALENDAR Front cover in color by James Mont- A seven-shcet calendar with drawings gomery Flagg. Six sheets in black and in color by C, Coles Phillips. tint of original drawings by Balfour Ker, These inimitable, unique drawings of W. L. Jacobs, P. D. Johnson, and others. Mr. Phillips combine to make the most Boxed and tied with heavy silk cord. attractive calendar offered. Boxed and tied with heavy silk cord. Size 1514x1214. PRICE, $2.00 e154 3 124 § Size 1214x1514. PRICE, $2.00 , We have also published a Gibson Calendar but have not enough left to warrant advertising LIFE PUBLISHING COMPANY, 17 West 31st St., NEW YORK fly of « whe kille ar guil fixe inst But One sitwe and not chan