Life, 1910-12-01 · page 18 of 108
Life — December 1, 1910 — page 18: what you’re looking at
What you’re looking at
This is primarily a **page of advertisements and literary commentary**, not political satire. The main content includes: **"The Literary Zoo"** — A humorous essay criticizing writer Tom Dixon, arguing that while Dixon has merit, the author is actually more brilliant. It's self-satirizing literary criticism. **"Love and the Encyclopaedia"** — A tongue-in-cheek complaint that the new 11th edition of Encyclopedia Britannica, despite its grand ambitions, will likely omit an article on "Love" — the "irresistible heading" found in other encyclopedias. This gently mocks both the encyclopedia's pretensions and Victorian prudishness about the subject. **Advertisements dominate**: Washburn musical instruments, "Dissolvene" rubber garments for weight loss, Rieger's Flower Drop perfume, and a centenary edition of Sir Walter Scott's *The Lady of the Lake* illustrated by Howard Chandler Christy. The page reflects early 1910s consumer culture and light satirical commentary on publishing and social attitudes — not hard political messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The World's Standard. Tone clear,mellowand very power- ful, Absolutely perfect in ReduceYour Flesh without drugs or dieting by wearing Dissolvene Rubber Garments POSITIVE RESULTS OBTAINED Worn with Comtort by Mea and Women Write for Booklet **L" DISSOLVENE MFG. COMPANY, 18 W. 34th St., (Autor Court Rubber Face M, New York, Tet Morray Hitt y Adjoini l-Astort we Freckles and purkies of the Skin. Prive €5.00 prepaid. scale, Finest workmanship. Prices from $15 upward. Send for illustrated Catalog to the makers, For sale by all leading music dealers. Desk D, 7269 Lyon & Healy = Chicago The Literary Zoo (Continued from page 950) great writer is he who combines in one style the merits of many stylists. Tom Dixon does that on the street without winking. I repeat, I am a brilliant writer for the reasons I have given, but I shall never be as brilliant a writer as I wish to be because never I I write as Tom Dixon looks. her will he. Love and the Encyclopaedia Brilliant as are the long advertise- ments which exploit the merits of that eleventh edition of the Encyclopadia Britannica of which the University of Cambridge is so proud, one can fore- see that the grand defect of all pre- vious editions will characterize the twenty-nine India paper volumes to emerge next year. There will be no article on ove.” IT have consulted all the great encyclopedias of which 1 know anything, without finding an ar- ticle under that irresistible heading Possibly the subject receives adequate A Christmas Gift for Wife or Sweetheart the meat exqalaite perfume flower perfumes tn the moat for ‘A tingle drop diffases the olor of a thousand bles toma aod ants for weeks, $9 tlanes the strength of Other perfowes; male by a bew process; paid wpa receipt of or moaey onder, | Mocey retaroed if pote teal perf You ever ied. “AU Heal ett Rieger Perfusnes sald everywhere, $00 os. op. Pau Rieger, 235 1st 8t., Sa nnd 16: Jolp! "A waiviatare bottle silver f you passe y treatment in some French or Spanish or German equivalent of what these glowing advertisements style “a frest and original survey of universal knowledge.” But to English-speak- ing people that avails little. There is a basis of hope in this ex- tract from the prospectus inserted in Hampton's, which I give here in the expectation that the University of Cambridge will send me a set gratis, charging it to the advertising ac- count: “The Encyclopedia Britannica has become an international institution— a heritage of English-speaking people everywhere. In view of its unfailing usefulness in recording the knowleds gained by mankind in every depart- ment of human activity, we desire to invite public attention to certain ne features of this edition which distin- guish it from all previous editions and from all other works of reference whatsoever.” This may be taken as a hint that Love is to be dealt with. A long arti- cle consecrated to the subject from the pen of some one or other of the authorities who render it so timely in the New York evening papers would (Continued on page 955) 1810——CENTENARY EDITION——1910 THE LADY OF THELAKE Illustrated in colors by HOWARD CHANDLER CHRISTY In June, 1810, the first edition of Sir Walter Scott's THE LADY OF THE LAKE was published. In June, 1910, The Bobbs-Merrill Company placed with Howard Chandler Christy the commis- sion to illustrate the centenary edition of the poem believing that an adequate edition of this character wou'd be one of the most worthy publishing under- takings of the year. ‘The Christy Edition of THE LADY OF THELAKE Isa dis- tinct departure in sumptuous gift books, “The suze of the volume {89x12 tncbes. It contains one hundred and twelve pages. Each page of text is Illustrated by a different drawing, worked out in tones of the Douglas blue. There are thirteen full color pictures. the largest color plates from the | largest off paintings that Mr. Christy has yet produced. The entire book is tihustrated beyond precedent. The cover 1s simple yet most handsome. A box is provided. Price, $3.00, Postpaid. 34 Union Square NEW YORK THE BOBBS-MERRILL COMPANY INDIANAPOLIS 9-11 W. Wastingtoa St,