Life — December 1, 1910 — page 15: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

2 LTPE- A DISTINGUISHED ELECTRIC WELL ITHIN THE AVERAGE INCOME With the advent of the new Hupp-Yeats at $1750, the scope and usefulness of the electric carriage is immensely widened. Heretofore the electric carriage has been the pre- rogative of the fortunate few, by reason of its excessive first cost and its consequent expense. The electric carriage as a vehicle rivals the utility of the gasoline car, and it was inevitable that its advantages should be made possible to a larger audience. This has been done in the case of the Hupp-Yeats, not only without the sacrifice of a single ele- ment of beauty or value, but with the addi- tion of many progressive features. HUPP-Y EATS ELECTRIC A car of French design and very latest fashion You will not find in any mechanical or operative deficiency an explanation of the new and lower price of the Hupp-Yeats electric. You will not find it in a lack of elegance. Even the inadequate illustration presented herewith will show you that it is a carriage more distinguished in appear- ance than the handsomest of its prede- cessors, The Hupp-Yeats, moreover, is luxuriousness personificd—the richest of rich leather upholstery, the finest of enamel finish, In its mechanical construction it shows a marked advance—incorporating, for instance, a unique system of direct drive, which is in the nature of a revolution. An efficient Westinghouse motor drives direct to the rear axle, without an extra reduction through a single pair of special gears. characterize its equipment. HUPP-YEATS LIFE GUARANTEE The Hupp-Yeats Electric Car Company guarantees the Hupp-Yeats car free from defects in materia! or workmanship, during the life of the car, and willreplace, free of charge, any such defective material when re- turned to its factory for inspection, transportation pre- paid. This guarantee covers all parts of the car, except the motor, tires and storage battery, which are guar- anteed by their respective makers. HUPP-YEATS ELECTRIC CAR COMPANY. plant direct. The Hupp-Y These, with the direct drive, make the cure rent consumption the lowest on record. The carriage is modelled largely on French ith extraordinarily long wheel 86 inches), and has an exceedingly low-hung body, which permits the occu- pant to step directly on a level to the sidewalk. It will give you, if you like, a speed of 20 miles per hour, and a mileage of 75 to 90 miles on one charge, in the hands of the average user, and in ordinary, every- day driving. If your city is not yet equipped with sales connections, and you are intend- ing to own a car, you are invited to open up correspondence with the s battery contract provides for the univel experts everywhere, who will give each battery special care. The chassis is the lightest, and at the same time the stoutest, ever util- ized in anelectric carriage—its lightness, in turn, being reflected in the superior carrying capacity and economy of the battery. HUPP-YEATS Electric Car Company Dept. L, Detroit, Mich. The motor is the Westinghouse, which, as has been said, drives direct, without universal joints or intermediate reduction gears or chains. The battery is the celebrated Exide, frame the best pressed cannel steel, the bearings finest imported annular type throughout.