Life, 1910-12-01 · page 103 of 108
Life — December 1, 1910 — page 103: what you’re looking at
What you’re looking at
This page is primarily **advertising and book listings**, not political satire. The main content is a full-page advertisement for American Bank Note Company playing cards, featuring an illustration of four well-dressed people examining cards together. The ad's satire is **social, not political**: it mocks hosts who still use old, worn playing cards as reflecting poorly on themselves and their hospitality. The humor targets middle-class anxieties about appearing refined and up-to-date. By positioning new, elegant playing cards (with artistic designs like "Chantecler") as essential markers of good taste, the ad appeals to aspirational consumers concerned with maintaining social status through fashionable goods. The sidebar contains book advertisements and listings—mostly novels—typical of *Life*'s commercial content. A small cartoon at bottom right appears unrelated to the main page. This reflects early 20th-century magazine culture mixing editorial content with advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1 repute irney by be story fF adven ~ House Cleaning “fayise Concer HOUSE FURNISHING WAREROOMS Established 1835 Every Utensil and Material for House Cleaning and Renovating Brooms, Brushes, Dusters, Chamois, Cleansers and Polishers for Floors, Furniture, Glass and Metal. Carpet Sweepers, Vacuum Cleaners Ceaning Cloths and Material, &c., &c. Correspondence Invited 130 & 132 Ww. 42d Street | New York The Latest Books A Daughter of the Revolution, by Jes- sie Anderson Chase. (Richard G. Bad- ger, Boston.) The Road to Providence, by Maria Daviess. (Bobbs Merrill y, Indianapolis, Ind. $1.50.) ess Sayrane, by Edith O. Har rison, (A. C. McClurg Company, Chi- cago, IIL. $1.35.) The Price of the Prairie, by Margaret Hill McCarter. (A. C. McClurg & Co., Chicago, IM. $1.35.) The Song of the Stone Wall, by Helen Keller. (Century Company, .) Adventures of Tom Sawyer, by Mark Twain. (Harper & Bros. $2.00.) Sammie and Susie Littletail, by How- ord in the Mountains, by Alice MacGowan, (G. P. Putnam's Sons.) The Hollow Tree Snowed-In Book, by Albert Bigelow Paine. (Harper & Bros. $1.50.) Those Smith Boys, by Howard Garis. (RF. Fenno & Co. $1.50.) Gift to her must be a box of Stores Sales Agents Everywhere Ts ppan. Boston, Mass. ris Schaff. Boston. Foster. (J. B. Philadelphia, Pa.) cher Doud geles, Cal. O continue to use soiled, old-fashioned playing cards reflects upon yourself as host. American Bank Note Company playing cards are the newest, prettiest and most perfect yet made. Refined by good company. Backed by a reputation. Made by aconcern whose work is the standard of excellence throughout the world. If your dealer has not yet placed these cards in stock, send us his name. In the meantime there is a dainty box containing two of these packs waiting to be mailed to you. Both are printed on the finest linen stock with gold edges. Both have picture backs in beautiful colors, one showing the exclu- sive Chantecler design and the other Van Dyck's famous Baby Stuart. Just the thing for a pleasing gift or card party prize. Send one dollar with your name and address and your package will be mailed to you. AMERICAN BANK NOTE COMPANY 70 Broad Street, New York City “LOOK FOR THE EAGLE'S HEAD” An Old, Old Story Book, by Eva March (Houghton Mifflin Company, $1.50.) The Battle of the Wilderness, by Mor- (Houghton Mifflin Company, $2.00.) Flighty Arethusa, by David Sk Lippincott Company The Destiny of Desire, (Parsifal Press, 1g cents.) by Ruby Ar- Los An- The Lion: we CERTAINLY LOOKS Goop To M