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Life, 1910-12-01 · page 101 of 108

Life — December 1, 1910 — page 101: what you’re looking at

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Life — December 1, 1910 — page 101: Life, 1910-12-01

What you’re looking at

This page contains two distinct pieces: a satirical article and an advertisement. **The Article ("Word from a Bacillus"):** A tuberculosis bacterium personifies itself, mocking early-20th-century medical efforts to combat TB. The bacillus boasts that fresh-air sanitarium treatments—a popular cure of the era—don't actually harm it, and that patients still die at historical rates. It represents medical hubris: doctors claiming victory without understanding disease mechanisms. The satire critiques incomplete scientific knowledge and unproven treatments dressed up as progress. **The Advertisement:** Firestone tires dominates the right side, promoting "Non-Skid" winter tires with rubber tread lettering for safety. This reflects early automotive-era concerns about winter driving hazards. The ad emphasizes quick tire changes and cost-effectiveness—practical selling points for 1910s motorists. The juxtaposition is jarring: serious medical commentary alongside cheerful consumer marketing—typical *Life* magazine layout of this period.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

life of journal enders yncem- nts in ion of those fonthly a large literary Those < them y it is home. carefully ) accom= scussion purt, the Honesty, TE DRE: MAS goons es SENT THE WORLD MAS ne ete: Motor In Safety and Comfort _|this winter by equipping right now with UNIQUE BOOKLET, * HATCH AN RPPETITE" Describes in full. Write i. en Rrsedway of 2008 Ot, Word from a Bacillus (Concluded from page 1036) and have I been the tubercle bacillus ever since? Or am I a pathogenic form of bacterial life developed from a non-pathogenic form by the influ- ence of environment? And does this evolution take place now every day, or did it occur only once some ages ago? “*And your vaunted fresh-air cure that was to be my: destruction! Most of the patients who were inmates of the best atoria five years ago are already dead, and most of those who are suffering the misery of sleeping in the open air this past winter will be mine five years from now. A few you have saved, but how few! In your desperation, even in your sanatoria you have fallen back on the use of the discredited tuberculin that gave me such a series of victories twenty years ago. And those that you save, you don’t know what saves them. “The fresh air,” you say. But what does the fresh air do? Does it injure me? I grow better in the-air than without air. “*You don’t know me. You don't know my resources. You don’t know Cruising Motor Boats of Quality The Matthews Boat Company S. Port Clinton, Ohio | Firestone NON-SKID TIRES and Quick-detachable Demountable Rims The safety of your car and its occupants depends upon the skid- preventing power of your tires. On winter's slippery streets the ordinary smooth tread tires are not enough—safety demands the protection of Fire- stone Non-Skid tires. The rubber lettering that is moulded right into the tread of this tire presents a mass of angles, edges, hollows and points of contact that grip the surface of the When overtaken by tire trouble, substitute an iy resto tire, rim and — \ for bad weather by having your car equipped with Fire- stone Quick - detach- able Demounta ble Rims and put Fire- stone Non-Skid tires on the rear wheels. Carry your partly worn tires already in- flated on the spare rims, and be ready to make your tire-changes quickly and easily, during the cold, disagreeable weather—and forever after. Let us send you full information. road, giving perfect traction and holding your car safe from skidding, as no other - tire can. It is the lettered formation that does the work. The tread of the Firestone Non-Skid tire is absolutely free from metal studs and all other tire-destroying sub- stances. It is made wholly ‘ tough Firestone tread- Ye extra thick and long wearing. The cost of this tire averages less than 10% above the reg- ular smooth —_ tread tires—a loss of time or / small price —be on your even pumping- to ensure The Firestone Tire & Rubber Co. AKRON, O. ‘raeweries ‘a largess, exclusive Branches, agencies and tire mak dealers everywhere my places of retreat. You don't know my allies. You don't know how to explain the few successes that you have had. How, then, can you expect to defeat me by your campaign of educating the people? Educators must know. You don’t know. At least, most of what you know about me is net so. “*What doth it profit a man to have beautiful sanatoria if the tuberculous die in the old way and at the old rate? 1037 What doth it profit him to have the death records show fewer deaths from tuberculosis if the stringency of the Jaws makes doctors report their dead consumptives as victims of bronchitis or pneumonia? “Bah! Your crusade against me is vain. It was conceived in pious i norance and has been carried on with the methods of a Chinese army—with much noise and many banners, but no guns.’”