Life, 1910-11-24 · page 33 of 48
Life — November 24, 1910 — page 33: what you’re looking at
What you’re looking at
This page contains **no cartoon or satire**—it is a straightforward advertisement for The Gorham Company, a prestigious New York silversmith and goldsmith. The text promotes Gorham's goldware line (14 and 18-carat gold items), emphasizing that while the company is famous for silverware, it also produces gold versions of comparable quality. Products listed include tableware, coffee sets, picture frames, glasses, and decorative items suitable as gifts for weddings, christenings, and birthdays. The advertisement appeals to wealthy consumers by stressing the company's "unequalled facilities," "exquisite beauty," and "artistic value." The tone is purely marketing, with no satirical intent or political commentary. This appears to be a full-page advertisement from *Life* magazine designed to reach affluent readers, rather than editorial or humorous content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Gifts of Gorham Goldware The name of The Gorham Company is so inseparably asso- ciated with Silverware that it may not be generally appreciated that the Company also produces an extensive line of 14 and 18 carat Goldware consisting of articles distinguished for their ex- quisite beauty, for their notable refinement and artistic value. Almost any article made in Silver may be had in Gold. The splendid assortment of Table Ware is most comprehensive, while within possible choice are Coffee Sets, Picture Frames, Reading Glasses, Toilet Articles, Porringers, Bowls and Cups, Loving Cups, Tea Caddies, Mesh Bags, Articles for Adornment, and many suit- able for Men, including Smokers’ Sets, and other objects as well intended to mark Christenings or Birthdays as to serve as Wed- ding Gifts. The range of prices is wide. With its unequalled facilities The Gorham Company has pro- duced, for present display, a collection exceeding in range and extent, in excellence and value, any previously exhibited. It has been encouraged to do so by the appreciation always bestowed upon its productions for their known intrinsic worth and artistic merit. The Gorham ce. Silversmiths and Goldsmiths 5th Avenue at 36th Street 17-19 Maiden Lane New York