Life — November 24, 1910 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

cla Copyright is Pubiisved every Thursday. Annual Schecription Siagie Copies. Ten Cents id the Heitsh Posvessions Entered at the Post Office at New York, Class Mail Matter The Franklin is known throughout the world as the air- cooled automobile that has successfully met the competition of water cooling. Franklin engineers have accomplished what no one else has been able to do. Not a single manufacturer of water-cooled cars anywhere in the world has done anything in cooling that someone else has not done. Water cooling was the easiest, and so everybody took it up. Everybody but the Franklin. While water cooling was the easiest it was not the best, so Franklin engineers went to work and got the best. The easiest Hy never the best, just as the cheapest is never the est. Franklin air cooling takes a troublesome problem entirely out of the mind of the owner. The Franklin owner does not have to think about cooling or pay any attention to it. Even though he thought about it all the time there would not be anything for him to do or that he could do. Nothing can happen to the Franklin cool- ing system, while something is Table to happen to water cooling at any time. As a matter of fact when we sell an automobile we do not sell a cooling system. Franklin cooling is inher- ent in the engine, whereas a cooling system, in the com- mon use of the term, is an auxiliary affair. It is an attachment; it is a quantity of mechanism. It is some- thing that depends on something else. All its condi- tions must be right or the engine to which it is attached will not work. If the operator forgot it and did not look after it he would have trouble. The operator of a Franklin can not do anything with the cooling, one way or the other. About the only way he could affect the cooling would be to take an ax and disable the motor. his would give a result very similar to what happens if an operator of a water-cooled car simply forgets something. ‘The motor is out of business. ot only is the Franklin cooling method care-free and trouble-proof, but it has other advantages. It is more economical; it is absolutely reliable ; it is lighter and simpler than other systems; it is safe to use in winter. Franklin air cooling will stand any test. The water cooler can not do anything that the Franklin can not, but there are conditions under which water-cooled engines overheat and Franklins do not. Jn whatever way you look at it, under whatever conditions you work it, Franklin air cooling is the best. FRANKLIN MODELS Four-, five- and seven-passenger touring cars, Single and double torpedo-phaetons, Limousines, landaulets, A special speed car, Trucks, light delivery cars, taxicabs, hotel omnibuses. FRANKLIN AUTOMOBILE COMPANY Syracuse N Y BRANCHES Albany NY + : 242 Washington Avenue Chicago Il - Baltimore Md Mount Royal and Maryland Avenues Cincinnati O Boston Mass + . 671 Boylston Street GlevelandO = BuflaloNY + : : 683 Main Street + 1114-1116 Race Street New York City Broadway and Amsterdam Avenue 1450 Michigan Avenue Pittsburg Pa $926 Baum Street Rochester NY : - 74 North Street 16 Euclid Avenue San Francisco Cal 406 Golden Gate Ayenvr St Louis Mo : : 1306 Olive Street REGULARLY APPOINTED DEALERS IN OTHER CITIES Deliveries of 1911 Franklins are on schedule, selection of date being on order of sale. Send for illustrated catalogue. comicbooks.com