Life, 1910-11-17 · page 43 of 44
Life — November 17, 1910 — page 43: what you’re looking at
What you’re looking at
This is a **subscription solicitation page**, not a political cartoon. Life magazine is directly appealing to readers to become regular subscribers before the upcoming "Goody Goody Number" (November 24). The satire targets **reluctant, non-subscribing readers**. The page uses self-deprecating humor and emotional appeals: Life acknowledges it's "ashamed to mention this matter again" and that readers have "hesitated" to subscribe, yet emphasizes that for only $5 annually, subscribers receive guaranteed access to "a hundred pages of LIFE every week." The two illustrated faces ("Before" and "After") humorously contrast a skeptical, frowning face with a happy, grinning one—implying that subscription transforms one's outlook. The text promises upcoming special issues (Christmas, Adam and Eve, Winter Travel, Gasoline) as inducements. The overall tone is playful guilt-tripping: Life positions subscription as a patriotic duty and source of family joy, while poking fun at both the magazine's own desperation and readers' resistance to commitment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘That he Hell number is good NUMBER Is Coming (NOVEMBER 24.) THEGREAT CHRISTMAS LIF will be on the newsstand? on De vember first. This will be the larg est and best number of Life ever issued Over 100 pages. The price will be 25 cents. No extra charge 10 regular subwribers ADAM AND EVE NUMBER (Dec. 8) immediately follows the Ch The fall of scribed. and all faithfully depicted. If you wa to know why you are. get this nu: A Serious Matter The time has gone by for compromises. No longer may you hope to shirk (Dee, 15) the issue. 8 anything LIFE is before you. Will you subscribe at once, before that Goody Goody perf ‘ Dat, then number comes out, or wil! you continue as you'have been doing. getting it in yay ris ‘abeolutely other ways? Will you be a source of joy to your family, a fountain of mirth to your sweet- ausmber beatae heart, and an honor to your country, by becoming a regular subscriber to LIFE? Pegs degre eres number (over 109 pages), and will Remember that we positively guarantee not to give you any information be devoted to automobiles, It . . going to b stonishi b during the coming year. Do you know, anywhere throughout the length and We'sre working night and day 9 breadth of this broad land, where you can get so much guaranteed as this for beet te sale Dveader five dollars a year? We are ashamed to mention this matter again. — It hurts us almost as much as it does you. It isn’t the paltry five dollars—it’s the thought SFORE that you have actually hesitated to come in and be a regular, that—— But never mind. When you read these stirring and patriotic words, don’t waste a moment. Remembering that the Goody Goody number is coming, and that a hundred pages of LIFE every week will soon be an assured fact, sit right down and send in your subscription. Once a reader of LIFE, always an optimist. TM Must I obey that l What Life means to Impulse ? me now. Subscription, $5.00. Canadian, $5.52. Foreign, 6.04. THE WILLIAMS PRINTING COMPANY comicbooks.com