Life, 1910-11-17 · page 31 of 44
Life — November 17, 1910 — page 31: what you’re looking at
What you’re looking at
This page from *Life* magazine combines literary criticism with vacuum cleaner advertising—typical of early 20th-century magazines. **"Rhymed Reviews"** critiques a romantic novel called *His Hour* by Elinor Glyn. The reviewer summarizes a melodramatic plot: Prince Milaslavski, a seductive Russian aristocrat with "Slavonic charm," pursues a British heroine named Tamara. The satire mocks the overwrought romance novel trope—the mysterious foreign nobleman with burning passion who wins hearts through brutish intensity rather than genuine courtship. The reviewer's deadpan tone ("The author leaves me unacquainted") suggests skepticism about the novel's emotional authenticity. **The Sturtevant advertisement** uses pseudo-scientific "common sense" arguments to market electric vacuum cleaners, emphasizing powerful motors and efficient design over cheaper competitors. This represents early consumer advertising rhetoric. The page reflects pre-WWI popular culture: fascination with exotic European nobility, sentimental romance literature, and emerging electrical appliances as luxury goods.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
k and to say nsively a rem ity to mourn, ofligate as de ¢ mag- r, take em in, Mail, e at the ver me moral theatre Bo0d ) Know sing a nother Gd bil aes r SaRABIC? CLARK’S oRieNT GRUISE up for 71 days. Shore trips ALL INCLUDED. en te Trans-Siberian and Rivicra-Italy, 30 Tours to . Sprcify program desired. FRANK a CLARK, - Times Bidg., New York Rhymed Reviews His Hour (By Llinor Glyn, D, Appleton & Co.) Prince Milaslavski boded harm To every girl he made a mash on. He simply oozed “ Slavonic charm;” His eyes, so full of burning passion. And brutal manners conquered all— The courtly dame and wild zingara; How could he fail to hold in thrall Our British heroine, Tamara? He loved, yet did not ask her hand; He was not born for humble suing. famara could not understand His rough-and-tumble style of woo- ing. So coy she seemed, her frigid mien But made him hotly rage and glower And; .n the great dramatic scene Which one presumes to be “ His Hour”: A hut; alone in snow and sleet; He clasped her close; Tamara fainted. “He did but kiss her little feet.” The author leaves me unacquainted COMMON SENSE TEACHINGS We have built and designed more air-suction apparatus than all other concerns in the world combined. Your common sense will see and approve the teachings of this great experience as applied to the Sturtevant Vacuum Cleaner. The only disappointed buyers of vacuum cleaners are those who have not been gaided by common sense. For instance: Thorough vacuum cleaning demands a, current of tens of thousands of cubic feet per minute. Common sense shows that a powerful motor is needed to do this work. Isn't it folly to expect such work from a machine that weighs less than the motor alone of a good desk fan? If you get only the work of a carpet- sweeper, why pay more than the cost of a carpet- sweeper? The Sturtevant Cleaner is efficient because it roduces its suction with a scientifically designed fan and a high-grade motor. Sturtevant fans make possible the speed of U.S. battleshipe— they convey shavings and kindling wood, they empty whcat-ships of their cargocs. ntire world recog- nizes them as the most efficient air suction producers. absolutely steady), and giving great cleaning power with no wear and tear on rugs or carpets. The Sturtevant has only one moving part—the fan—besides the motor. Look at any other cleaner; note its gearing, belts, transmission rods, pistons, bellows, and let common sense compare their dura- bility with that of the Sturtevant. In short, the Again: App y common sense to the degree of vacuum. Small current with high vacuum is in- jurious to delicate fabrics, especially with the in- termittent current that_characterizes all bellows or diaphragm cleaners. The Sturtevant cleaner uses a_t-in. hose, which gives nearly double the volume of the ordinary 34-in. hose, thus handling an enor- mous current of air (which is not intermittent but ELECTRIC Vacuum Cleaner is built in the light of common sense and scientific experience. It is accurately made; it is strong, and it is as light as an efficient cleaner can be. “A feather-weight cleaner is no more practical than a feather- weight draft-horse. | The cleaner includes an vnusually full equipment of cleaning tools, hose both for suction and blowing, electric cord and plug-fitting lighting fixture. It is handsome in appearance, made of aluminum throughout, and casily moved about on its three rubber tired wheels, The price of the Sturtevant Vacuum cleaner is $130, delivered in | the United States. Each cleaner carries the same guarantee which makes the name Sturtevant on a machine command the confidence of manufacturers in every country of the world. There are many other points of im; know about vacuum cleaners Our complete vacuum cleaner text-book in print. send it on request. Patent apple for THIS ODDLY SHAPED FAN making thousands of revolutions a min- Ute, gives greater volume of air-current at the cleaning tool than any other de- vice practicable for a portable cleaner. It is the first perfect application of the fan principle in vacuum cleaning. B. F. STURTEVANT CO., Hyde Park, Mass. tance which you should ooklet No. 47 is the most We will gladly With what the swooning lady thought; Awaking, matters looked alarming; And so, because it seemed she ought, She married him. How quaintly charming! Appears a ruffian, common, rude And coarse, instead of sweetly naughty. Of course, he'll drop Tamara soon; In fact, I hear he’s off upon a To one whose tastes perhaps are crude Delightful desert honeymoon Send for Booklet Today. Durham Duplex Razor Co., 111 Fifth Ave., New York. With Mr. Hichens’ “ Bella Donna.” Arthur Guiterman, This “gentleman” so grave and haughty | comicbooks.com