Life — November 17, 1910 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a political cartoon or satire page** — it's a straightforward automobile advertisement. The page features a Locomobile car parked in front of an elegant building entrance (numbered 131), positioned to showcase the vehicle's design. The ad highlights specific technical features: high-tension ignition, four-door bodies, demountable rims, shaft drive, four speeds, and engine options (30 four-cylinders at 3500 or 48 six-cylinders at 4800). The Locomobile Company of America lists multiple headquarters locations: New York, Philadelphia, Bridgeport (Connecticut), Boston, San Francisco, and Chicago. This appears in *Life* magazine's advertising section around 1911, representing luxury automobile marketing of the early automotive era.