Life, 1910-11-10 · page 44 of 44
Life — November 10, 1910 — page 44: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a full-page **automobile advertisement** for the Oldsmobile 1911 Limousine, published in Life magazine on November 10, 1913 (date visible in header). The image shows a well-dressed man in a coat and hat viewing an Oldsmobile limousine through its window, where passengers are visible inside. The accompanying text emphasizes luxury features: superior upholstery, reliable mechanics, quality wheels and tires, and a powerful motor suitable for both city and cross-country travel. This is period advertising targeting affluent buyers, highlighting the vehicle's durability and refined workmanship. The Oldsmobile company (OLDS MOTOR WORKS, Lansing, Michigan) offered three chassis types: the "Special," "Autocrat," and "Limited." For modern readers: this represents early 20th-century automobile marketing aimed at the wealthy, emphasizing mechanical reliability and luxury appointments as status symbols.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Noversber 10, OU demand the utmost in finish, upholstery and all the minor equipments LIMOUSINE of a closed car,—be as exacting in your F mechanic: -quirements. The large wheels and easy-riding tires ; the powerlt ible, everlastingly-reliable motor—the whole chassis of the Oldsmobile Limoustte contribute not only to your enjoyment but add long life to the car. . . . These are essentid features that make the Oldsmobile as superior for city use as it is for cross-country tour T f ‘ ‘ : eope mn anf?! th [Three types of cha ; four and s inder: the “Special,” the “Autocrat and the “ Limited. Bodies of the most durable and artistic workmanship. comicbooks.com