Life, 1910-11-03 · page 70 of 72
Life — November 3, 1910 — page 70: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not satirical content. It contains four distinct advertisements: 1. **Hampshire Bond Paper**: Markets business letterhead by claiming the "Old Man" (apparently a respected executive figure) personally selects their paper. The pitch emphasizes elevating paper selection from routine office work to an executive decision—a tongue-in-cheek appeal to business pride. 2. **Philip Morris Cigarettes**: Shows cigars and promotes taking them "into camp" (on vacation). Lists two varieties with prices (25¢ and 35¢). 3. **J. & F. Martell Cognac**: Advertises French brandy founded 1715, emphasizing authenticity and age. 4. **Bottom right**: Features an illustration of a woman and cherub—unclear advertisement, text illegible. The page reflects early 20th-century advertising's strategy of appealing to aspiration and social status. There is **no political satire present**—this is straightforward commercial promotion typical of Life magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The “Old 1 Man” Himself selects the paper for letterheads now. By edvcating the public to appre- ciate itsquality,OldHampshireBond [|] UY ; has raised business letter paper from | | ; Ip OITIS a matter of office-boy routine to a question worthy of executive con- 6) ( sideration, 3 ] are e§ « Alt Z f | HldHinnps ireioud WP em || Take them : | Wy ee ce 9 Have you seen the Old Hampshire Bond Book ol it ; | into camp” for of Specimens? It contains stio cl |! . pecimen: t contains sugge: tions for letter- ‘ i y - . your vacation. heads and other business forms, printed, litho- aphed and engraved on the white and fourteen g colors of Old Hampshire Bond and is mailed on CAMBR SI d IDGE request. Pall ' in boxes of ten 25c Write for it on your present = ‘a ‘ s oa , dye AMBASSADOR 3 < Sc letterhead. #8 the after-di 5 4 he after-dinner size Hampshire Paper Co. i South Hadley Falls, Mass. aly paper makers tn the world mak- exchistvely. Makers of Old nd. “The Stationery of a Gen- aiso Old Hampshire Bond Typewriter Paper and Manuscript Covers. “The Little Brown Box" J. & F. MARTELL Cognac (Founded 1715) kk FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE OF THE COGNAC DISTRICT Sole Agents G.S. NICHOLAS & Co. New York Bots you wir vin rine comicbooks.com